
A CRM (Customer Relationship Management) system is software that helps businesses manage customer communications.  They centralise all critical information, allowing sales, marketing, and customer service teams to streamline their workloads.
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The four main CRM types are Operational (automates sales/service tasks), Analytical (data insights), Collaborative (cross-team communication), and Strategic (long-term relationship focus). Each supports different business goals, so choosing the right type depends on your company’s specific needs.
CRMs centralise communication history, allowing any team member to provide seamless, personalised support. Tools like ticketing, case management, and automation help resolve issues faster, identify recurring problems, and maintain consistent follow-up to boost loyalty and satisfaction.
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