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What is a CRM System?

A CRM (Customer Relationship Management) system is software that helps businesses manage customer communications.  They centralise all critical information, allowing sales, marketing, and customer service teams to streamline their workloads.

We have a more detailed page on this question, so read our CRM systems guide to find out more. Alternatively, you can tap the button below and find a CRM system for your business today. 

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Top 5 CRM Systems For Your Business

By Stephen Thompson -

May 19, 2025

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Watch the video to see how a CRM system could benefit your business. 

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1. Answer a few quick questions.

Complete our simple assessment form (takes less than 2 minutes).

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2. Receive your quote.

We search services from the UK’s leading CRM suppliers (all for free and with no obligation).
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3. Compare providers.

Compare a range of quotes and see how much you could save.

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Frequently Asked Questions

What are the main types of CRM systems?

The four main CRM types are Operational (automates sales/service tasks), Analytical (data insights), Collaborative (cross-team communication), and Strategic (long-term relationship focus). Each supports different business goals, so choosing the right type depends on your company’s specific needs.

CRMs centralise communication history, allowing any team member to provide seamless, personalised support. Tools like ticketing, case management, and automation help resolve issues faster, identify recurring problems, and maintain consistent follow-up to boost loyalty and satisfaction.

We are Commercial Experts and we are dedicated to helping UK businesses like yours by comparing essential products and services allowing you to grow and beat your competition.

We do this by working with industry leaders to provide you with quotes tailored to you and your unique business needs.

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