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CRM Systems: Everything You Need To Know

No matter how big or small your business is, a CRM system can help streamline your procedures and improve customer satisfaction. 

 

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What Is a CRM System?

A Customer Relationship Management (CRM) system is a type of cloud-based software that allows you to collate, manage, and update all essential information about your customers in one easy-to-use system. 

These can be as simple as the customer's name and contact number, or you can drill down and know your customers better by including things such as purchase history, marketing preferences, and personalised notes. 

 

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Different Types of CRM Systems

All-in-one CRM software will be designed with a wider audience in mind, and therefore offer more user-friendly features. They are an excellent option for SMEs due to this and their ability to integrate with outside software.  

You can even keep an in-depth record of interactions, whereby every phone call, email, meeting, and presentation is logged. This gives you the ability to action the right things at the right time, providing you with the best sales results. 

A CRM's customisability and versatility make them the perfect tool to enhance your sales, marketing, and customer service teams. They allow you to improve both your productivity and your customer satisfaction levels. 

Some providers will cater their systems to specific industries, coming packed with features designed to help businesses operating in a particular sector while still maintaining their ability to connect with essential software. These include CRMs for: 

  • Dog groomers 
  • Law firms 
  • Accountancy firms 
  • Charities 
  • Construction 
  • Small businesses 
  • Recruitment 
  • Estate agents 
  • Hotels

 

 

 

Get Your CRM System Now

With all of the different CRM providers out there, it can be difficult to figure out which one is best for you. 

Luckily, we've made it super simple for you to get started . All you have to do is tap the button below and answer a few questions about your business. 

Then, based on your responses, we will provide you with up to five CRM quotes, tailored specifically to your business and completely free of charge.

Get Your Free Quote

FAQs: Your CRM System Questions Answered


CRM stands for Customer Relationship Management. A CRM system is specialised software that can help businesses boost sales, retain current customers, and improve productivity. 

It will vary based on a few different factors, including the level of sophistication, how many users will have access to the system, and whether it's an industry-specific CRM or an all-in-one system. 

Typically, prices can range from £14 - £240 per month, per user. 

Improve customer satisfaction 
Because you have a huge amount of data at your fingertips, you can personalise all of your customer interactions, work out any pain points they may have and, most importantly, keep them buying from you. 

Boost productivity 
With everything centralised and CRM systems able to automate certain procedures, such as drip campaigns or sending emails to the correct people, things just became a lot easier for your staff. 

More accurate forecasting
CRM systems can help identify any buying trends in your customers base, and this information can be used as the foundation for any future sales forecasting and marketing campaigns.

Increase staff cohesion

Sales and marketing get along like cats and dogs. We're not saying that a CRM system will make them best friends, but they will at least have a better understanding of each other's pipelines and processes, and this way they can make informed decisions on their future strategy. 

Faster communication 

Ready-to-use email templates, letters, newsletters, proposals, and quotes can speed up communication between you and your customers, keeping them happy and your reputation intact.


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