What Is a CRM System?
A Customer Relationship Management (CRM) system is a type of cloud-based software that allows you to collate, manage, and update all essential information about your customers in one easy-to-use system.
These can be as simple as the customer's name and contact number, or you can drill down and know your customers better by including things such as purchase history, marketing preferences, and personalised notes.
Different Types of CRM Systems
All-in-one CRM software will be designed with a wider audience in mind, and therefore offer more user-friendly features. They are an excellent option for SMEs due to this and their ability to integrate with outside software.
You can even keep an in-depth record of interactions, whereby every phone call, email, meeting, and presentation is logged. This gives you the ability to action the right things at the right time, providing you with the best sales results.
A CRM's customisability and versatility make them the perfect tool to enhance your sales, marketing, and customer service teams. They allow you to improve both your productivity and your customer satisfaction levels.
Some providers will cater their systems to specific industries, coming packed with features designed to help businesses operating in a particular sector while still maintaining their ability to connect with essential software. These include CRMs for:
- Dog groomers
- Law firms
- Accountancy firms
- Small businesses
- Estate agents