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What is Digital Marketing?

Digital marketing, sometimes called online marketing, involves the promotion of brands, products, and services to engage with potential customers through digital communication methods.  

Digital marketing encompasses email, social media, and web-based ads to form a targeted advertising campaign to appeal to potential customers. In simple terms, if a marketing campaign involves digital technology, it’s digital marketing. 
 
We have a more detailed page on this question, so read our digital marketing guide to find out more. Alternatively, you can tap the button below and get a digital marketing strategy for your business.
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Top 5 Digital Marketing Agencies in the UK

By Stephen Thompson -

March 10, 2025

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Frequently Asked Questions

What is digital marketing?

Digital marketing, sometimes called online marketing, involves the promotion of brands, products, and services to engage with potential customers through digital communication methods.  

Whether it’s Instagram, Facebook, TikTok, X (formerly known as Twitter), or LinkedIn, one of the most important things to do is evaluate which platform is most effective for your business. 

Different platforms suit different businesses because they’re used by different potential customers, which means social media marketing needs careful consideration from the beginning.

There are various types of digital marketing strategies that businesses can leverage to reach their target audience and achieve their marketing objectives. Here are some examples of the different digital marketing types:

  • SEO
  • Email marketing
  • Social media

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