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Hootsuite Review: The Best Solution To Social Media Management?

With its array of features, ease of use, and applicability to businesses of various sizes, Hootsuite could be a tool your business can benefit from. 

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What is Hootsuite?

Hootsuite is a social media management platform designed to help businesses manage their social media presence across multiple platforms. 

Whether your business has a presence on Twitter, Facebook, Instagram, or something else like LinkedIn, Pinterest, or YouTube, Hootsuite aims to improve how you connect with your customer base on social media. 

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Benefits of Hootsuite

Often considered to be one of the most useful and versatile social media tools on the market, Hootsuite allows you to manage, plan, and monitor your social media content by consolidating all of your profiles within its own platform. 

In the modern world, which is placing more emphasis on social media content, businesses both large and small struggle to keep on top of their content output; Hootsuite makes all of this easier and gives you and your team more time to focus on other aspects of your business.  

Hootsuite's Features

Hootsuite offers a range of social media tools that are built to simplify your marketing, accelerate sales, and streamline customer service. Some of the features available on the platform are listed below:

  • automatic post scheduling
  • social media monitoring
  • performance analysis 
  • basic task management

As well as the above, the platform also allows you to break down which staff members have access to which profiles, allowing them to focus only on what they need to. This also increases accountability within your team, with errors being easy to trace. 

The simplicity Hootsuite offers with its integration is also a stand-out feature. With options to 

integrate with over 100 different applications, linking up your most effective social media platforms has never been easier. 

Hootsuite's most useful feature, however, is the Hootsuite Academy, which offers a large range of courses that teach and coach businesses like yours on how to make the most of social media marketing. This is a great way to save money on training either yourself or your staff and further integrates your social media strategy with Hootsuite's system. 

How Much Does Hootsuite Cost?

This is often the most important thing businesses want to know, especially ones that are just starting out. In the case of Hootsuite, the answer is nothing; at least not to begin with.

At the time of writing, they offer a free 30-day trial for a lot of their packages and, after that, the amount you pay depends on what kind of features you need. The most limited subscription is the professional package, which gives you access to the basic features, and costs £89 per month. From there, it goes up steadily for the more advanced features. A team subscription is £249 per month and a business subscription is £660 per month.  

The prices shown here were accurate in the summer of 2023 and, depending on when you're reading this, they may have changed. As ever, it's important to assess exactly what features you need before you commit to any subscription. Make the most of the free trial so you know how Hootsuite's features work for you. 

Is Hootsuite Good For Small Businesses?

Hootsuite's innovative features make it a safe bet for any business looking to have more control over its social media marketing. By consolidating functionality and grouping data into its all-in-one system, it can quickly become an invaluable tool for a business. 

While it does offer features designed for large businesses with big media teams, it also offers simpler and, perhaps more importantly, cheaper alternatives to suit smaller businesses with less to worry about in terms of their social media. So, if you have a smaller business and want to keep on top of your outfacing channels, Hootsuite can provide you with the solutions you need. 

Get Your Quote

We can provide you with a range of digital marketing quotes tailored specifically to your business needs, and best of all, they're 100% free. 

All you have to do is tap the button below, answer a few questions about your business, and get comparing now! 

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FAQs: Your Questions Answered


Hootsuite requires users to pay a fee to use its features and the option to use a free account was, unfortunately, discontinued in 2023 so there is now no option to use the platform for free. 

Prices start at £89 per month and go up to £660 per month. While the £89 option is likely worth it for users, some businesses may consider it stretches their budget. 

Hootsuite is a programme that allows users to map, track, and organise their output on social media. It aims to make it easier for businesses and professionals to stay on top of their content output while also allowing them to use social media marketing more effectively. 

Hootsuite is a social media management platform designed to help businesses manage their social media presence across multiple platforms. Hootsuite has a number of tools that your business could benefit from. 


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