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    Sprout Social Review: The Social Media Tool For Your Business?

    With multiple features focusing on several aspects of your business, Sprout Social could be a useful tool to boost your online presence.

    Last updated 14/05/2024

    What is Sprout Social?

    Sprout Social is a social media management service, aimed at businesses that want to manage and improve how they market themselves online. 

    Used by over 30,000 brands worldwide, Sprout Social offers its services to businesses in a range of industries and service providers.

    Sprout Social's Features

    The platform provides methods for improved and more targeted social media marketing and gives its users access to data analysis, improved efficiency, and improved social presence, all of which allow your business to improve the way it interacts with and is perceived by its customers. 

    The platform focuses its features into defined categories, which include engagement, scheduling, and analytics. 

    Engagement

    To enhance your business's online engagement. Sprout Social provides features that allow you to consolidate all of your online marketing tools and social media profiles into a single system with which you can monitor incoming messages.

    In addition, your business can set up automatic message notifications, which means you can get alerted to problems or time-sensitive events; you can also automate conversations with customers to resolve issues faster. 

    Scheduling

    To improve your business's scheduling, Sprout Social provides content suggestions that allow you to easily plan what content to promote, without the long task of choosing yourself. The program's Content Suggestions also offer you inspiration for your posts. 

    The shared content calendar, meanwhile, means your employees can manage posts in a collaborative way, making long-term planning easier and allowing individual campaigns to be planned more effectively and in greater detail. 

    Analytics

    Sprout Social has various tools to not only market to your audience but also to measure and monitor how well your marketing is doing. URL tracking is one such tool; it allows you to see how your links are performing in Google Analytics. 

    Other tools that allow you to see your business's performance online include the Profile Performance Report, which allows you to access an overview of performance across all of your connected profiles, and Competitor Reports, which allows you to track your competitor's performance across social media. 

    How Much Does Sprout Social Cost?

    Sprout Social offers multiple pricing plans, with each level offering different levels of integration and feature access. The pricing you'll find below is accurate at the time of writing, as is the dollar-sterling conversion rate. 

    The most basic plan, which allows up to five social profiles, costs $249 (£197) per month and costs $199 (£157) for each new user. The professional plan, which the platform says is their most popular, costs $399 (£315) and costs $299 (£236) for each new user; this is the plan that will likely suit your business best, as it offers access to tools you'll find most useful.

    Each plan does come with the option of a free trial, so you're able to work out exactly how the system can work for you and if you can get value for money. It's always best to try before you buy. 

    Is Sprout Social Good For Small Businesses?

    Sprout Social doesn't come at a low cost. This may mean it's not the best option for businesses with a limited budget. That said, many leading social media tools come with a high price tag, so it still could be an option if you're keen on making the most of your online brand. 

    The great thing is the option of a 30-day free trial, during which you can evaluate its features and decide how the tools work for you. 

    The tools offered by the platform would likely benefit your business as they allow an in-depth understanding of how to improve your brand's profile, you just have to weigh these benefits against the cost. Each business is different, so do some research before you commit to a paid plan. 

    FAQs: Your Questions Answered

    Sprout Social is a social media management service, aimed at businesses that want to manage and improve how they market themselves online. 

    Sprout Social doesn't come at a low cost. 

    The most basic plan, which allows up to five social profiles, costs $249 (£197) per month and costs $199 (£157) for each new user. The professional plan, which the platform says is their most popular, costs $399 (£315) and costs $299 (£236) for each new user.