The Ultimate Digital Marketing Guide
Marketing has changed drastically in recent times, here’s your guide on how to make the most
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Top 5 Digital Marketing Agencies in the UK
Looking to take advantage of digital marketing services but don’t know where to start? Here is a good place.
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Top 5 Digital Marketing Agencies in the UK
Looking to take advantage of digital marketing services but don’t know where to start? Here is a good place.
Looking to take advantage of digital marketing services for your business but don’t know where to start? That’s understandable, as there are literally thousands of agencies in the UK. But don’t worry, we’re here to help.
Below, we’ve compared 5 of the top digital marketing agencies in the UK, what services they provide, and a case study from each one. Stick around until the end where we provide expert tips on how to choose the right agency for you.
What Is Digital Marketing?
Digital marketing, often called online marketing, is the evolution of traditional marketing strategies, tailored for today’s online world. Although TV, print and radio advertising still exist, digital marketing makes use of electronic channels to promote businesses. This can be through social media, YouTube, search engines like Google, and even emails.
Types of Digital Marketing
There are multiple types of digital marketing out there; some will be more suited to your business than others. Familiarising yourself with these before choosing your agency will stand you in good stead so you can understand how they can help you. If you sell financial products aimed at older clientele, choosing an agency specialising in TikTok marketing probably isn’t your best bet.
Below, we’ve outlined some of the most popular types of digital marketing and how they work.
Social Media Marketing
Did you know that 5.22 billion people use social media? These include:
- TikTok
- X (formerly known as Twitter)
Not all 5.22 billion people will be your target audience, but this shows how popular these platforms are. One of the great benefits of social media marketing is the ability to target who you want to reach with unrivalled precision. This can be based on location, age, gender, interests and even job title.
This detailed targeting allows your campaigns to seek out those who are most likely to buy from you. With social media marketing, you’ll often be charged every time your ad appears on the screen. If your targeting is off, then you’re just burning money.
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Pay-Per-Click (PPC)
Unlike social media marketing, pay-per-click (PPC) charges you each time one of your ads is clicked on. You’ll often find these at the top of search engines like Google or Bing and they will be listed as a sponsored post.
Key phrases are bid on and, depending on where you are in the auction determines how far up on the page your ads will appear. The higher you are, the more likely you are to have someone click on your ad and purchase from you instead of a competitor.
PPC campaigns can be highly effective because if you choose the correct keywords, then you will target exactly what people are searching for. This means they’re actively looking for what you’re selling, increasing the likelihood of a sale.
Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) is a bit like PPC, where you try to rank your website as highly as possible. However, where it differs is that with PPC, you pay for those spots, whereas SEO gets you there ‘organically.’ Ranking as highly as possible gives you the edge over your competition; just look at the percentage of clicks the top 3 spots on Google get:
Position 1: 39.8%
Position 2: 18.7%
Position 3: 10.2%
SEO is a huge topic involving everything from tweaking website speed to producing high-quality, informative content (like this guide you’re reading right now). It’s a slow burn and takes a lot of effort to get off the ground, but when it does, it can majorly pay off and doesn’t require money to be consistently pumped into it like paid ads.
Content Marketing
Content marketing and SEO go hand in hand, as producing high-quality, relevant, and consistent content is integral to both strategies. Content can be anything from blogs, videos, guides and ebooks.
Content marketing is more about brand awareness and informing than directly selling. By answering your audience’s questions, you position yourself as an expert within your industry. And with 82% of people positively viewing a business after reading their content, when it’s time for them to buy, they’re coming straight to you!
Email Marketing
Emails may not be as cool and as fancy as whatever the latest new platform is, but they’re one of the most cost-effective marketing tools out there. For every £1 spent on a well-executed email marketing campaign, you can expect a £42 return. This is an incredible return by any standard.
Whether it’s organically distributing content, informing current customers about upcoming deals or events, or even contacting those who have abandoned their shopping baskets, the humble email has you covered.
Influencer Marketing
Influencer marketing is relatively new, given its increased popularity, but it definitely works. So much so that each month, 49% of people make a purchase based on an influencer’s post.
Using an influencer to promote your business is a great way of accessing a larger audience base without much effort.
Top 5 Agencies: Our Verdict
| Agency | Services Offered | Specialisation |
|---|---|---|
| Add People | SEO, PPC, Social Media Marketing, Website Design, eCommerce, Local SEO. | Affordable and accessible marketing for SMEs in diverse industries. |
| Yell | SEO, Social Media Posting, Call Tracking, Account Management, Websites, eCommerce, Paid Media. | Search advertising and creating business profiles on up to 58 platforms. |
| Push Group | AI Marketing, Media Buying, Paid Social, SEO, CRO, Training, Consultancy. | AI-driven marketing and DIAL360 multi-channel management. |
| Impression | Digital Strategy, PR and Content, SEO, PPC, Social Media Marketing, Conversion Rate Optimization. | Taking businesses from players to market leaders, expertise in B2B and SaaS. |
| Koozai | SEO, Content Marketing, Digital PR, Paid Search, Paid Social, Web Design, Brand Support. | Success with both SMEs and large brands in multiple sectors. |
Add People
Aims to bring quality, affordable and easily accessible digital marketing services.
- Services Offered
- Social Media Marketing
- Website Design
- PPC
- eCommerce
- SEO
Starting in 2002 and now with a team of over 250 experts, Add People is an expert at taking small to medium-sized businesses to the next level. Based in Altrincham, Greater Manchester, it’s partnered with some huge names in the game, including Google, Facebook, Microsoft and American Express.
From SEO to PPC, social media marketing to localised campaigns, Add People can do it all. It even can help with things like website creation and eCommerce services. If you choose to partner with it, you’ll join the thousands of businesses already on its books in the UK and beyond.
Add People prides itself on bringing its company values (Partnership, Confidence, Expertise, and Proactivity) to SMEs across the UK and abroad. From renewable energy to artisan gifts, it aims to bring quality, affordable and easily accessible digital marketing services to help smaller businesses grow.
Also, with their free 1-2-1 digital marketing strategy, what’s not to like?
- Services Offered
- Social Media Posting
- Paid Media
- Call Tracking
- SEO
- Account Management
If you’re of a particular vintage, you might remember a massive yellow phone book that either you or your parents would have around the house. The Yellow Pages was a directory for all businesses and a traditional form of marketing. With the electronic revolution, it rebranded as Yell and now offers digital marketing services as part of its modern-day business model.
It’s probably the most well-known of all the ones we’re talking about today and has managed over 110,000 PPC campaigns with 150,000 businesses trusting them with their web design services.
Although they do offer social media marketing, where Yell thrives in its search advertising services. Building sites, SEO, PPC and creating a business profile on up to 58 different platforms are all services that help their clients get “more clicks, more calls, more customers.”
Push Group
Offers consultancy services as well as its help with running ads and optimising websites.
- Services Offered
- SEO
- CRO
- AI Marketing
- Media Buying
- Paid Social
AI is all the rage these days. While it seems like most people are just implementing it with no real plan, creative agencies like Push Group are using it to deliver quality marketing solutions for their clients. It has been around for over two decades and is always one step ahead of the curve when it comes to innovation. It also offers direct marketing services and a more holistic approach to aiding your growth. This includes offering services like training, workshops, and consultancy.
Push Group’s big selling point is its effective implementation of AI to deliver innovative solutions. It does this to “outpace, outsmart and outperform” its competitors, always staying one step ahead. This is done with its DIAL360 AI, which helps manage multi-channel marketing in one centralised system.
The company’s expertise goes beyond running ads and optimising websites. It also offers consultancy services and empowers you to use its training and workshops for your marketing.
- Services Offered
- SEO
- Digital Strategy
- Social Media Marketing
- PPC
- Conversion Rate Optimisation
When Tom and Aaron worked in-house at a fast-growing tech start-up in 2012, they searched far and wide for someone to handle their marketing needs. When they couldn’t find anyone who could match their ambition, there was only one thing they could do: start their own marketing agency.
Today, Impression is a multi-faceted, multi-award-winning agency that seeks to push boundaries and deliver measurable results. It has a history of bringing success to businesses across different industries, including in both B2B and B2C spaces.
Koozai
Has expertise in multiple sectors, including eCommerce, travel, healthcare, and hospitality.
- Services Offered
- Web Design
- Brand Support
- Content Marketing
- Digital PR
- SEO
Formed in 2006 and now operating out of London and Lancashire, Koozai has nearly two decades of experience. Offering a full range of digital marketing services, Koozai has not only endured where many have fallen away but continues to thrive today. It’s trusted by hundreds of companies of all sizes, both in the UK and globally.
In recognition of the excellence it continues to deliver for its clients, it has won countless awards, including those from the UK Search Awards and Drum Search Awards. It’s even had members of its team speak at prestigious marketing conferences, including Brighton SEO.
While offering a whole range of services, what truly sets Koozai apart is that it has seen success with both SMEs and huge brands. These include Bandai Namco, Papa John’s, Tui and Srixon.
It also has expertise in multiple sectors, including eCommerce, travel, healthcare, hospitality, finance, leisure, motoring, construction, technology, fitness, and more.
What to Look For in a Digital Marketing Agency
1. Transparent Reporting
A quality agency keeps you informed with clear, jargon-free updates. They should explain metrics like traffic, clicks, and sales so you understand exactly where your money is going and how it’s helping you. If they can provide you with things like graphs and charts to visualise your successes, even better!
2. Defined Key Performance Indicators (KPIs)
Before signing anything, clarify your goals and how they will help you achieve them. This could be boosting sales, brand awareness, or building an online presence. A reliable agency will outline how it will achieve these goals and provide regular progress updates to keep you in the loop.
3. Industry Experience
While not essential (as even generic agencies can provide quality results), an agency with proven experience in your niche often brings valuable insights into your audience and competition. If they can provide case studies or examples of previous success in your sector, you could be on to a winner.
4. Targeted Channels
The right agency knows where your customers are and focuses on those platforms. For instance, if you’re selling quirky socks, they’ll prioritise Instagram or TikTok, not LinkedIn. Unlike the last point, this one is a deal-breaker.
5. Certifications and Reviews
Look for agencies with certifications like Google Partner or HubSpot badges and positive testimonials. Reviews on platforms like Trustpilot can reveal their strengths. Also, keep your eyes open for any recurring complaints you see on these sites.
How Can I Get Digital Marketing For My Business?
Hopefully, this has answered some of your questions about how digital marketing can benefit your business. Now, you’re probably wondering, “How can I get started?”
Well, luckily, it couldn’t be easier. Just answer the question below to compare prices from top UK-based agencies in minutes. This free, no-obligation service lets you explore your options risk-free.
Don’t like the offers? No problem. You can walk away at no cost to yourself.
What would you like to do?
Please select the PRIMARY REASON for requiring digital marketing services.
- It only takes a minute.
FAQs
What is digital marketing, and how can it benefit my business?
Digital marketing uses online channels such as social media, search engines, and email to promote businesses. It helps increase brand visibility, attract targeted customers, and drive sales, making it an essential tool for growth in today’s digital-centric world.
What are the key differences between SEO and PPC?
SEO focuses on improving your website’s organic rankings on search engines, which takes time but doesn’t involve paying for clicks via a sponsored post. PPC involves paid advertisements appearing instantly in top positions and charges for each click.
How can I choose the right digital marketing agency for my business?
Look for an agency with experience in your industry, transparent reporting, defined KPIs, and positive reviews. Make sure they specialise in the services you need, such as SEO or PPC, and have certifications like Google Premier Partner.
How much do digital marketing services typically cost?
Costs vary depending on the services and scale of the campaigns. Small, localised campaigns may start at a few hundred pounds per month, while comprehensive, multi-channel strategies can cost thousands.
How can I get started with digital marketing services?
It’s easy to get started—simply tap the button on the left and answer a few questions about your business. Then, you will be provided with a range of free, no-obligation quotes to compare!
