{"id":17320,"date":"2025-03-10T12:05:08","date_gmt":"2025-03-10T12:05:08","guid":{"rendered":"https:\/\/commercialexperts.com\/uk\/?p=17320"},"modified":"2025-06-20T08:36:44","modified_gmt":"2025-06-20T07:36:44","slug":"digital-marketing-guide","status":"publish","type":"post","link":"https:\/\/commercialexperts.com\/uk\/digital-marketing\/digital-marketing-guide\/","title":{"rendered":"The Ultimate Digital Marketing Guide"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17320\" class=\"elementor elementor-17320\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29e70283 e-con-full e-flex e-con e-parent\" data-id=\"29e70283\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11bc58b2 elementor-widget elementor-widget-shortcode\" data-id=\"11bc58b2\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"container\" data-elementor-id=\"16917\" class=\"elementor elementor-16917\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19633890 e-con-full e-flex e-con e-parent\" data-id=\"19633890\" data-element_type=\"container\" id=\"product-banner\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4689825d e-con-full e-flex e-con e-child\" data-id=\"4689825d\" data-element_type=\"container\" id=\"hero-container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-11ffdc8b e-con-full e-flex e-con e-child\" data-id=\"11ffdc8b\" data-element_type=\"container\" id=\"hero-inner-container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1431d934 elementor-widget elementor-widget-heading\" data-id=\"1431d934\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What would you like to do?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66d48bc9 e-con-full e-flex e-con e-child\" data-id=\"66d48bc9\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b71c866 elementor-widget elementor-widget-heading\" data-id=\"7b71c866\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Please select the PRIMARY REASON for requiring digital marketing services.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b991895 e-grid e-con-full e-con e-child\" data-id=\"5b991895\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35b09416 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"35b09416\" data-element_type=\"widget\" id=\"drop-button\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"https:\/\/commercialexperts.com\/uk\/digital-marketing\/Apply\" rel=\"nofollow\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Brand Awareness<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c013e22 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"2c013e22\" data-element_type=\"widget\" id=\"drop-button\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"https:\/\/commercialexperts.com\/uk\/digital-marketing\/Apply\" rel=\"nofollow\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Increase Website Visits <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cffdbf8 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"cffdbf8\" data-element_type=\"widget\" id=\"drop-button\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"https:\/\/commercialexperts.com\/uk\/digital-marketing\/Apply\" rel=\"nofollow\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Generate Sales Leads<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86c011b elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"86c011b\" data-element_type=\"widget\" id=\"drop-button\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"https:\/\/commercialexperts.com\/uk\/digital-marketing\/Apply\" rel=\"nofollow\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Other \/ Unsure<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-555e4399 elementor-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"555e4399\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 1080 1080\" style=\"enable-background:new 0 0 1080 1080;\" xml:space=\"preserve\"><style type=\"text\/css\">\t.st0{display:none;fill:#FFFFFF;}\t.st1{fill:#45378A;}<\/style><g id=\"_x36_ff1e8d1-53ef-4e18-83cb-44b25912cc6c\" 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minute.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ccd518c e-flex e-con-boxed e-con e-parent\" data-id=\"7ccd518c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5395eb9b elementor-widget elementor-widget-shortcode\" data-id=\"5395eb9b\" data-element_type=\"widget\" id=\"breadcrumb-post\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Home<\/span><\/p><\/nav><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b148fd4 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-shortcode\" data-id=\"6b148fd4\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"container\" data-elementor-id=\"7091\" class=\"elementor elementor-7091\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-719a216e e-flex e-con-boxed e-con e-parent\" data-id=\"719a216e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b4e295d elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"6b4e295d\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The Ultimate Digital Marketing Guide<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fe3e698 elementor-hidden-mobile title-article elementor-widget elementor-widget-heading\" data-id=\"7fe3e698\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing has changed drastically in recent times, here's your guide on how to make the most of it. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5987b3be e-flex e-con-boxed e-con e-parent\" data-id=\"5987b3be\" data-element_type=\"container\" id=\"art-fullcon\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3758245f e-con-full e-flex e-con e-child\" data-id=\"3758245f\" data-element_type=\"container\" id=\"otp-col\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:110,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56ed6944 elementor-widget elementor-widget-shortcode\" data-id=\"56ed6944\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"container\" data-elementor-id=\"16924\" class=\"elementor elementor-16924\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56e8cb9c e-flex e-con-boxed e-con e-parent\" data-id=\"56e8cb9c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9f4990 elementor-widget elementor-widget-shortcode\" data-id=\"e9f4990\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"container\" data-elementor-id=\"8575\" class=\"elementor elementor-8575\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-97fb6a2 elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"97fb6a2\" data-element_type=\"container\" id=\"on-this-page\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3cd958e elementor-widget elementor-widget-heading\" data-id=\"3cd958e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">On This Page<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a21a3f elementor-hidden-desktop elementor-hidden-tablet e-con-full e-flex e-con e-parent\" data-id=\"2a21a3f\" data-element_type=\"container\" id=\"on-this-page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-252e905 elementor-widget elementor-widget-heading\" data-id=\"252e905\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">On This Page<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ad53f7f e-con-full elementor-hidden-mobile elementor-hidden-tablet e-flex e-con e-child\" data-id=\"5ad53f7f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e0c5622 elementor-widget elementor-widget-heading\" data-id=\"6e0c5622\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Compare The Best Digital Marketing Deals<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3efefc00 elementor-widget elementor-widget-heading\" data-id=\"3efefc00\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Get a quote in seconds with our simple form<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fd6b181 h-button elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"6fd6b181\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/commercialexperts.com\/uk\/digital-marketing\/Apply\" rel=\"nofollow\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Start Free Quote<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6632e3df e-con-full e-flex e-con e-child\" data-id=\"6632e3df\" data-element_type=\"container\" id=\"main-artcon\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cc101a8 elementor-hidden-desktop elementor-widget elementor-widget-shortcode\" data-id=\"1cc101a8\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"container\" data-elementor-id=\"7091\" class=\"elementor elementor-7091\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-719a216e e-flex e-con-boxed e-con e-parent\" data-id=\"719a216e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b4e295d elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"6b4e295d\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The Ultimate Digital Marketing Guide<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72bb2852 elementor-hidden-desktop elementor-hidden-tablet title-article elementor-widget elementor-widget-heading\" data-id=\"72bb2852\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing has changed drastically in recent times, here's your guide on how to make the most of it. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37be120 elementor-widget elementor-widget-shortcode\" data-id=\"37be120\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"container\" data-elementor-id=\"7135\" class=\"elementor elementor-7135\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd8505a e-con-full e-flex e-con e-parent\" data-id=\"cd8505a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c726538 elementor-widget elementor-widget-shortcode\" data-id=\"c726538\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class='tfli_author_box'><div class='tfli_author_details'><div class='tfli_author_details_content'><img alt='' src='https:\/\/commercialexperts.com\/uk\/wp-content\/uploads\/sites\/4\/2024\/11\/steve-o.png' srcset='https:\/\/commercialexperts.com\/uk\/wp-content\/uploads\/sites\/4\/2024\/11\/steve-o.png 2x' class='avatar avatar-60 photo avatar-default' height='60' width='60' \/><a href='https:\/\/commercialexperts.com\/uk\/authors\/stephen-thompson\/'><h4>Stephen Thompson<\/h4><p>Content Writer<\/p><\/a><\/div><\/div><div class='tfli_author_details'><div class='tfli_author_details_content'><img alt='' src='https:\/\/commercialexperts.com\/uk\/wp-content\/uploads\/sites\/4\/2025\/06\/DSC08189-1-1-e1749120945402.png' srcset='https:\/\/commercialexperts.com\/uk\/wp-content\/uploads\/sites\/4\/2025\/06\/DSC08189-1-1-e1749120945402.png 2x' class='avatar avatar-60 photo avatar-default' height='60' width='60' \/><div><h4>Adam Jackson-Wright<\/h4><p>Reviewer<\/p><\/div><\/div><\/div><div class='tfli_post_details'><p>Last updated 20\/06\/2025<\/p><\/div><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-403d1886 e-con-full e-flex e-con e-child\" data-id=\"403d1886\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44302bf5 elementor-widget elementor-widget-text-editor\" data-id=\"44302bf5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-align: var(--text-align);\">Marketing is a fundamental part of any business, it shows the world what you\u2019re about and what you can offer them as customers. It\u2019s the most simple and effective way of both <strong>attracting new customers<\/strong> and keeping hold of the ones you\u2019ve already got. A perfectly executed <strong>marketing campaign<\/strong> can see your profits skyrocket and leave your competition in the dust.<\/span><\/p><p>While marketing is a proven method of brand building, the nature of it has changed drastically in recent times. Gone are the days of Don Draper\u2019s billboards; modern businesses focus their efforts on <strong>digital marketing<\/strong>. Social media, search engines, and emails are all major channels with billions of daily users, and if you\u2019re not using at least one digital platform, it needs to change.<\/p><p>Don\u2019t know where to start? Don\u2019t worry about it; you\u2019re about to learn <strong>everything that you need to know about digital marketing!<\/strong>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e14877e elementor-widget elementor-widget-heading\" data-id=\"5e14877e\" data-element_type=\"widget\" id=\"article-ititle\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Is Digital Marketing?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44abaa5e elementor-widget elementor-widget-text-editor\" data-id=\"44abaa5e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-align: var(--text-align);\">Digital marketing, sometimes called <strong>online marketing<\/strong>, is no different from traditional marketing, it\u2019s just spruced up for the modern age. Instead of billboards and ads in the local paper, it\u2019s now online or \u2018digitally\u2019, if you like.\u00a0\u00a0<\/span><\/p><p>You know when you saw the ad for 2-for-1 cocktails at that trendy new bar on Facebook? That\u2019s digital marketing.\u00a0<\/p><p>When you Googled \u201crunning shoes\u201d because this is finally the year you do that half marathon and clicked on one of the top search results. Digital marketing.<\/p><p>Even the email a charity sends to you asking you to donate to them is digital marketing.\u00a0<\/p><p>Once you notice it, you\u2019ll see it everywhere. And if it\u2019s everywhere, it has to work. And if it works, why aren\u2019t you doing it?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a4ce0e elementor-widget elementor-widget-heading\" data-id=\"6a4ce0e\" data-element_type=\"widget\" id=\"article-ititle\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Should I Use Digital Marketing?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61418e3 elementor-widget elementor-widget-text-editor\" data-id=\"61418e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-align: var(--text-align);\">For better or worse, the introduction of smartphones has changed how we consume media. In 2007, 20% of people read or downloaded their news or magazines online. By 2020, it was 70%. Chances are, you\u2019re probably reading this very article on your mobile right now.\u00a0<\/span><\/p><p>Every major publisher now has a large online presence, with some even discontinuing print versions altogether.<\/p><p>This shift saw a knock-on effect in the advertising world, with many businesses focusing their marketing efforts to <strong>take advantage of this exciting new online world<\/strong>. Below are eight reasons why you too need to <strong>take advantage of digital marketing.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e77537a elementor-widget elementor-widget-heading\" data-id=\"e77537a\" data-element_type=\"widget\" id=\"article-ititle\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Expand Your Audience<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc5dc75 elementor-widget elementor-widget-text-editor\" data-id=\"dc5dc75\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-align: var(--text-align);\">Did you know that 5.52 billion people (or 63.8% of the world&#8217;s population) use the internet? Of those, 5.22 billion use social media. While Google alone processes 8.5 billion searches each day.\u00a0<\/span><\/p><p>Okay, if you\u2019re a plumber in Birmingham, these stats don\u2019t mean too much to you. A Facebook user in Botswana won\u2019t be calling you anytime soon. But it does show just how many people are online and, if done right, how this is a whole new revenue stream for your business.\u00a0<\/p><p>People also use social media to stay up to date with their favourite brands. Below are the percentage of users that use specific platforms to research brands and follow products:<\/p><ul><li>Instagram: 62.7%<\/li><li>Facebook: 54.3%\u00a0<\/li><li>TikTok: 44.9%\u00a0<\/li><li>Pinterest: 35.7%\u00a0<\/li><li>X (Formerly Twitter): 35.7%\u00a0<\/li><\/ul><p><span style=\"color: var( --e-global-color-b6c17bc ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-098407d-font-size ); font-weight: var( --e-global-typography-098407d-font-weight ); text-align: var(--text-align);\"><br \/>Whether you&#8217;re using social media, search engines, or something as simple as email, these methods can help <strong>expand your client base and boost your profits.<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3445dd7 elementor-widget elementor-widget-shortcode\" data-id=\"3445dd7\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"container\" data-elementor-id=\"16919\" class=\"elementor elementor-16919\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-275151d6 e-con-full e-flex e-con e-child\" data-id=\"275151d6\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-53a64cee e-con-full e-flex e-con e-child\" data-id=\"53a64cee\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f547a84 elementor-widget elementor-widget-heading\" data-id=\"6f547a84\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What would you like to do?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ccd98c9 e-con-full e-flex e-con e-child\" data-id=\"4ccd98c9\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1fb1d403 elementor-widget elementor-widget-heading\" data-id=\"1fb1d403\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Please select the PRIMARY REASON for requiring digital marketing services.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-73a9ccd0 e-grid e-con-full e-con e-child\" data-id=\"73a9ccd0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2316998b elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"2316998b\" data-element_type=\"widget\" id=\"drop-button\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"https:\/\/commercialexperts.com\/uk\/digital-marketing\/Apply\" rel=\"nofollow\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Brand Awareness<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3973f098 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"3973f098\" data-element_type=\"widget\" id=\"drop-button\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"https:\/\/commercialexperts.com\/uk\/digital-marketing\/Apply\" rel=\"nofollow\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Increase Website Visits<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1f6d40 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"f1f6d40\" data-element_type=\"widget\" id=\"drop-button\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"https:\/\/commercialexperts.com\/uk\/digital-marketing\/Apply\" rel=\"nofollow\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Generate Sales Leads<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c34e2c9 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"c34e2c9\" data-element_type=\"widget\" id=\"drop-button\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"https:\/\/commercialexperts.com\/uk\/digital-marketing\/Apply\" rel=\"nofollow\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Other \/ Unsure<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3db888be elementor-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3db888be\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 1080 1080\" style=\"enable-background:new 0 0 1080 1080;\" xml:space=\"preserve\"><style type=\"text\/css\">\t.st0{display:none;fill:#FFFFFF;}\t.st1{fill:#45378A;}<\/style><g id=\"_x36_ff1e8d1-53ef-4e18-83cb-44b25912cc6c\" transform=\"matrix(1 0 0 1 540 540)\">\t<rect x=\"-540\" y=\"-540\" class=\"st0\" width=\"1080\" height=\"1080\"><\/rect><\/g><g id=\"bbbfeb99-66a1-4030-bfad-d841f1614ce3\" transform=\"matrix(1 0 0 1 540 540)\"><\/g><g transform=\"matrix(2.11 0 0 2.11 540 540)\">\t<g>\t\t<g transform=\"matrix(1 0 0 1 -4.05 -238.64)\">\t\t\t<path class=\"st1\" d=\"M-43.4-17.4h86.8c4.8,0,8.7,3.9,8.7,8.7V8.7c0,4.8-3.9,8.7-8.7,8.7    h-86.8c-4.8,0-8.7-3.9-8.7-8.7V-8.7C-52.1-13.5-48.2-17.4-43.4-17.4z\"><\/path>\t\t<\/g>\t\t<g transform=\"matrix(1 0 0 1 -4.05 25.64)\">\t\t\t<path class=\"st1\" d=\"M0,230.4c84.6,0,161.5-49.1,197-125.9c35.5-76.8,23.1-167.2-31.8-231.6    l17.1-17.1l-24.6-24.6l-17.1,17.1c-34.7-29.6-77.8-47.5-123.3-51v-27.6h-34.7v27.6c-116.1,9.3-204.1,108.6-199.4,224.9    C-212.1,138.5-116.4,230.4,0,230.4z M-135.3-121.1c0.1-0.1,0.2-0.3,0.3-0.4s0.3-0.2,0.4-0.3c74.4-74.2,194.7-74.2,269.1,0    c0.1,0.1,0.3,0.2,0.4,0.3c0.1,0.1,0.2,0.3,0.3,0.4c74.2,74.4,74.2,194.7,0,269.1c-0.1,0.1-0.2,0.3-0.3,0.4s-0.3,0.2-0.4,0.3    c-74.4,74.2-194.7,74.2-269.1,0c-0.1-0.1-0.3-0.2-0.4-0.3c-0.1-0.1-0.2-0.3-0.3-0.4C-209.5,73.6-209.5-46.8-135.3-121.1z\"><\/path>\t\t<\/g>\t\t<g transform=\"matrix(1 0 0 1 188.35 -153.35)\">\t\t\t<path class=\"st1\" d=\"M-30.7-18.4l12.3-12.3c3.4-3.4,8.9-3.4,12.3,0L30.7,6.1    c3.4,3.4,3.4,8.9,0,12.3L18.4,30.7c-3.4,3.4-8.9,3.4-12.3,0L-30.7-6.1C-34.1-9.5-34.1-15-30.7-18.4z\"><\/path>\t\t<\/g>\t\t<g transform=\"matrix(1 0 0 1 -4.05 39.05)\">\t\t\t<path class=\"st1\" d=\"M17.4,0c0,9.6-7.8,17.4-17.4,17.4S-17.4,9.6-17.4,0S-9.6-17.4,0-17.4    S17.4-9.6,17.4,0z\"><\/path>\t\t<\/g>\t\t<g transform=\"matrix(1 0 0 1 -4.05 38.83)\">\t\t\t<path class=\"st1\" d=\"M-138.8,0.2c0,4.8-3.9,8.7-8.7,8.7h-25.6c2,39.9,17.7,78,44.6,107.6    l18.1-18.1c2.2-2.3,5.4-3.2,8.4-2.4c3,0.8,5.4,3.2,6.2,6.2c0.8,3-0.1,6.3-2.4,8.4l-18.1,18.1c29.6,26.9,67.6,42.6,107.6,44.6    v-25.6c0-4.8,3.9-8.7,8.7-8.7s8.7,3.9,8.7,8.7v25.6c39.9-2,78-17.7,107.6-44.6l-18.1-18.1c-3.3-3.4-3.2-8.8,0.1-12.2    c3.3-3.3,8.8-3.4,12.2-0.1l18.1,18.1c26.9-29.6,42.6-67.6,44.6-107.6h-25.6c-4.8,0-8.7-3.9-8.7-8.7s3.9-8.7,8.7-8.7h25.6    c-2-39.9-17.7-78-44.6-107.6L110.4-98c-2.2,2.3-5.4,3.2-8.4,2.4c-3-0.8-5.4-3.2-6.2-6.2c-0.8-3,0.1-6.3,2.4-8.4l18.1-18.1    c-65.9-60.1-166.6-60.1-232.5,0l18.1,18.1c2.3,2.2,3.2,5.4,2.4,8.4c-0.8,3-3.2,5.4-6.2,6.2c-3,0.8-6.3-0.1-8.4-2.4l-18.1-18.1    c-26.9,29.6-42.6,67.6-44.6,107.6h25.6C-142.7-8.5-138.8-4.6-138.8,0.2z M-8.7-33.3v-114c0-4.8,3.9-8.7,8.7-8.7s8.7,3.9,8.7,8.7    v114c16.9,4.4,28,20.6,25.8,38S17.5,35.1,0,35.1s-32.2-13-34.4-30.3C-36.6-12.6-25.6-28.9-8.7-33.3z\"><\/path>\t\t<\/g>\t<\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">It only takes a minute.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e865959 elementor-widget elementor-widget-heading\" data-id=\"e865959\" data-element_type=\"widget\" id=\"article-ititle\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Increase Profits<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ddddf8 elementor-widget elementor-widget-text-editor\" data-id=\"9ddddf8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-align: var(--text-align);\">Speaking of profits, digital marketing can help grow yours. Currently, 2.77 billion people shop online, and 26.1% of social media users actively use these platforms to look for products to purchase.\u00a0<\/span><\/p><p>Google is the biggest player when it comes to online shopping, though, with 51% of people using Google to research a product before making a purchase. Think about it: When was the last time Google wasn\u2019t the starting point for you to make an online purchase?\u00a0<\/p><p>Emails might not be the coolest <strong>advertising method<\/strong>, but they\u2019re surprisingly effective. For every \u00a31 spent on an effective email marketing campaign, they generate \u00a342 in revenue\u2014an impressive profit margin by any standard.<\/p><p>Give yourself more ways to sell, reach customers, and watch the money roll in.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43dbcb7 elementor-widget elementor-widget-heading\" data-id=\"43dbcb7\" data-element_type=\"widget\" id=\"article-ititle\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Improve Efficiency<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d76a785 elementor-widget elementor-widget-text-editor\" data-id=\"d76a785\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-align: var(--text-align);\">Digital marketing isn\u2019t pressing a button and starting to make sales. Trust us, we know that better than anyone here at Commercial Experts. It\u2019s a technical trade with a lot of trial and error, frustrating results, and too much coffee.\u00a0<\/span><\/p><p>Do you really have the time for all of this? Of course you don\u2019t! Even something as simple as updating your Facebook page takes time away from what actually matters: running your business!\u00a0\u00a0<\/p><p>Get a <strong>reliable digital marketing agency<\/strong> to do it all for you instead while you focus your efforts elsewhere.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92be59a elementor-widget elementor-widget-heading\" data-id=\"92be59a\" data-element_type=\"widget\" id=\"article-ititle\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Gather Priceless Data<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75817d5 elementor-widget elementor-widget-text-editor\" data-id=\"75817d5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-align: var(--text-align);\">We won\u2019t bore you too much with this because, unlike our team here, you\u2019re probably not data nerds. However, the information you can get from a single digital marketing campaign is staggering and unrivalled by any type of traditional marketing.<\/span><\/p><p>Using online platforms, you can learn everything about your customers. Who they are, what their shopping habits are, what makes them tick, and so much more.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1a4b0c elementor-widget elementor-widget-heading\" data-id=\"d1a4b0c\" data-element_type=\"widget\" id=\"article-ititle\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Specific Targeting<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe9eeac elementor-widget elementor-widget-text-editor\" data-id=\"fe9eeac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-align: var(--text-align);\">So, what do you do with all of that information you\u2019ve gathered? You use it to tailor all future <strong>marketing campaigns<\/strong> to target the people most likely to buy.\u00a0<\/span><\/p><p>A luxury men&#8217;s fashion brand advertising on a billboard could be seen by its intended audience. But how many people who have zero interest in custom pinstripe suits and cashmere ties are going to see it? Far too many.\u00a0<\/p><p>With social media marketing, the campaigns can be incredibly specific with whom they target. Age, gender, location, interests, and even something like someone&#8217;s job title can all be filtered to make sure that your target audience, and only your target audience, see your ads.\u00a0<\/p><p>You can also pick and choose which platforms you want to use based on where your audience spends most of their time. Selling Caribbean cruises to pensioners? Probably don\u2019t waste your time on TikTok.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-632fb8a elementor-widget elementor-widget-heading\" data-id=\"632fb8a\" data-element_type=\"widget\" id=\"article-ititle\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Easy Entry for Small Businesses<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63419ff elementor-widget elementor-widget-text-editor\" data-id=\"63419ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-align: var(--text-align);\">Getting started with <strong>digital marketing<\/strong> doesn\u2019t require huge upfront costs, making it an easy way to get involved, no matter what stage you\u2019re at.\u00a0<\/span><\/p><p>An independent tattoo artist may find advertising in specialist magazines too much, and there\u2019s no guarantee anyone in their area will see it. A \u00a3100 <strong>Instagram campaign<\/strong> targeting their perfect audience within a 10-mile radius of their shop is quick and affordable to set up.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30a04c9a elementor-widget elementor-widget-heading\" data-id=\"30a04c9a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Cost-Effectiveness <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3553d6e elementor-widget elementor-widget-text-editor\" data-id=\"3553d6e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-align: var(--text-align);\">It\u2019s not just the relatively low cost of starting but also the return on investment (ROI) you get by using digital platforms. Just look at the average return per spend:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-676d97b6 elementor-widget elementor-widget-shortcode\" data-id=\"676d97b6\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\n<table id=\"tablepress-20\" class=\"tablepress tablepress-id-20\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Platform<\/th><th class=\"column-2\">Spend<\/th><th class=\"column-3\">ROI<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Email Marketing<\/td><td class=\"column-2\">\u00a31<\/td><td class=\"column-3\">\u00a342<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">SEO<\/td><td class=\"column-2\">\u00a31<\/td><td class=\"column-3\">\u00a37.48<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">PPC Advertising<\/td><td class=\"column-2\">\u00a31<\/td><td class=\"column-3\">\u00a34<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">YouTube<\/td><td class=\"column-2\">\u00a31<\/td><td class=\"column-3\">\u00a32.5<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">Facebook<\/td><td class=\"column-2\">\u00a31<\/td><td class=\"column-3\">\u00a32.19<\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\">Instagram<\/td><td class=\"column-2\">\u00a31<\/td><td class=\"column-3\">\u00a32.19<\/td>\n<\/tr>\n<tr class=\"row-8\">\n\t<td class=\"column-1\">TikTok<\/td><td class=\"column-2\">\u00a31<\/td><td class=\"column-3\">\u00a31.55<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-20 from cache --><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74aa6039 elementor-widget elementor-widget-shortcode\" data-id=\"74aa6039\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"container\" data-elementor-id=\"16919\" class=\"elementor elementor-16919\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-275151d6 e-con-full e-flex e-con e-child\" data-id=\"275151d6\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-53a64cee e-con-full e-flex e-con e-child\" data-id=\"53a64cee\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f547a84 elementor-widget elementor-widget-heading\" data-id=\"6f547a84\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What would you like to do?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ccd98c9 e-con-full e-flex e-con e-child\" data-id=\"4ccd98c9\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1fb1d403 elementor-widget elementor-widget-heading\" data-id=\"1fb1d403\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Please select the PRIMARY REASON for requiring digital marketing services.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-73a9ccd0 e-grid e-con-full e-con e-child\" data-id=\"73a9ccd0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2316998b elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"2316998b\" data-element_type=\"widget\" id=\"drop-button\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"https:\/\/commercialexperts.com\/uk\/digital-marketing\/Apply\" rel=\"nofollow\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Brand Awareness<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3973f098 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"3973f098\" data-element_type=\"widget\" id=\"drop-button\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"https:\/\/commercialexperts.com\/uk\/digital-marketing\/Apply\" rel=\"nofollow\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Increase Website Visits<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1f6d40 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"f1f6d40\" data-element_type=\"widget\" id=\"drop-button\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"https:\/\/commercialexperts.com\/uk\/digital-marketing\/Apply\" rel=\"nofollow\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Generate Sales Leads<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c34e2c9 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"c34e2c9\" data-element_type=\"widget\" id=\"drop-button\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"https:\/\/commercialexperts.com\/uk\/digital-marketing\/Apply\" rel=\"nofollow\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Other \/ Unsure<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3db888be elementor-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3db888be\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 1080 1080\" style=\"enable-background:new 0 0 1080 1080;\" xml:space=\"preserve\"><style type=\"text\/css\">\t.st0{display:none;fill:#FFFFFF;}\t.st1{fill:#45378A;}<\/style><g id=\"_x36_ff1e8d1-53ef-4e18-83cb-44b25912cc6c\" transform=\"matrix(1 0 0 1 540 540)\">\t<rect x=\"-540\" y=\"-540\" class=\"st0\" width=\"1080\" height=\"1080\"><\/rect><\/g><g id=\"bbbfeb99-66a1-4030-bfad-d841f1614ce3\" transform=\"matrix(1 0 0 1 540 540)\"><\/g><g transform=\"matrix(2.11 0 0 2.11 540 540)\">\t<g>\t\t<g transform=\"matrix(1 0 0 1 -4.05 -238.64)\">\t\t\t<path class=\"st1\" d=\"M-43.4-17.4h86.8c4.8,0,8.7,3.9,8.7,8.7V8.7c0,4.8-3.9,8.7-8.7,8.7    h-86.8c-4.8,0-8.7-3.9-8.7-8.7V-8.7C-52.1-13.5-48.2-17.4-43.4-17.4z\"><\/path>\t\t<\/g>\t\t<g transform=\"matrix(1 0 0 1 -4.05 25.64)\">\t\t\t<path class=\"st1\" d=\"M0,230.4c84.6,0,161.5-49.1,197-125.9c35.5-76.8,23.1-167.2-31.8-231.6    l17.1-17.1l-24.6-24.6l-17.1,17.1c-34.7-29.6-77.8-47.5-123.3-51v-27.6h-34.7v27.6c-116.1,9.3-204.1,108.6-199.4,224.9    C-212.1,138.5-116.4,230.4,0,230.4z M-135.3-121.1c0.1-0.1,0.2-0.3,0.3-0.4s0.3-0.2,0.4-0.3c74.4-74.2,194.7-74.2,269.1,0    c0.1,0.1,0.3,0.2,0.4,0.3c0.1,0.1,0.2,0.3,0.3,0.4c74.2,74.4,74.2,194.7,0,269.1c-0.1,0.1-0.2,0.3-0.3,0.4s-0.3,0.2-0.4,0.3    c-74.4,74.2-194.7,74.2-269.1,0c-0.1-0.1-0.3-0.2-0.4-0.3c-0.1-0.1-0.2-0.3-0.3-0.4C-209.5,73.6-209.5-46.8-135.3-121.1z\"><\/path>\t\t<\/g>\t\t<g transform=\"matrix(1 0 0 1 188.35 -153.35)\">\t\t\t<path class=\"st1\" d=\"M-30.7-18.4l12.3-12.3c3.4-3.4,8.9-3.4,12.3,0L30.7,6.1    c3.4,3.4,3.4,8.9,0,12.3L18.4,30.7c-3.4,3.4-8.9,3.4-12.3,0L-30.7-6.1C-34.1-9.5-34.1-15-30.7-18.4z\"><\/path>\t\t<\/g>\t\t<g transform=\"matrix(1 0 0 1 -4.05 39.05)\">\t\t\t<path class=\"st1\" d=\"M17.4,0c0,9.6-7.8,17.4-17.4,17.4S-17.4,9.6-17.4,0S-9.6-17.4,0-17.4    S17.4-9.6,17.4,0z\"><\/path>\t\t<\/g>\t\t<g transform=\"matrix(1 0 0 1 -4.05 38.83)\">\t\t\t<path class=\"st1\" d=\"M-138.8,0.2c0,4.8-3.9,8.7-8.7,8.7h-25.6c2,39.9,17.7,78,44.6,107.6    l18.1-18.1c2.2-2.3,5.4-3.2,8.4-2.4c3,0.8,5.4,3.2,6.2,6.2c0.8,3-0.1,6.3-2.4,8.4l-18.1,18.1c29.6,26.9,67.6,42.6,107.6,44.6    v-25.6c0-4.8,3.9-8.7,8.7-8.7s8.7,3.9,8.7,8.7v25.6c39.9-2,78-17.7,107.6-44.6l-18.1-18.1c-3.3-3.4-3.2-8.8,0.1-12.2    c3.3-3.3,8.8-3.4,12.2-0.1l18.1,18.1c26.9-29.6,42.6-67.6,44.6-107.6h-25.6c-4.8,0-8.7-3.9-8.7-8.7s3.9-8.7,8.7-8.7h25.6    c-2-39.9-17.7-78-44.6-107.6L110.4-98c-2.2,2.3-5.4,3.2-8.4,2.4c-3-0.8-5.4-3.2-6.2-6.2c-0.8-3,0.1-6.3,2.4-8.4l18.1-18.1    c-65.9-60.1-166.6-60.1-232.5,0l18.1,18.1c2.3,2.2,3.2,5.4,2.4,8.4c-0.8,3-3.2,5.4-6.2,6.2c-3,0.8-6.3-0.1-8.4-2.4l-18.1-18.1    c-26.9,29.6-42.6,67.6-44.6,107.6h25.6C-142.7-8.5-138.8-4.6-138.8,0.2z M-8.7-33.3v-114c0-4.8,3.9-8.7,8.7-8.7s8.7,3.9,8.7,8.7    v114c16.9,4.4,28,20.6,25.8,38S17.5,35.1,0,35.1s-32.2-13-34.4-30.3C-36.6-12.6-25.6-28.9-8.7-33.3z\"><\/path>\t\t<\/g>\t<\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">It only takes a minute.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4460d50 elementor-widget elementor-widget-heading\" data-id=\"4460d50\" data-element_type=\"widget\" id=\"article-ititle\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Measurable Results<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49a9fad elementor-widget elementor-widget-text-editor\" data-id=\"49a9fad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-align: var(--text-align);\">Again, we won\u2019t bore you too much with the nitty-gritty, but key metrics can easily be measured to determine your marketing campaigns&#8217; success. You can see spending, clicks, click cost, traffic, sales, cost-per-sale, whatever you want.\u00a0<\/span><\/p><p>This data can help you make on-the-spot decisions and learn how to maximise your campaigns&#8217; impact.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f40a27 elementor-widget elementor-widget-heading\" data-id=\"4f40a27\" data-element_type=\"widget\" id=\"article-ititle\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What Types of Digital Marketing are Available?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6081d45 elementor-widget elementor-widget-text-editor\" data-id=\"6081d45\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-align: var(--text-align);\">Like traditional marketing, digital marketing has many different avenues you can go down. Below, we\u2019ve outlined some of the most popular ones.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2cc648c2 e-con-full e-flex e-con e-child\" data-id=\"2cc648c2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3742055 e-con-full e-flex e-con e-child\" data-id=\"3742055\" data-element_type=\"container\" id=\"b-icon-box\">\n\t\t<div class=\"elementor-element elementor-element-e9b6a43 e-con-full e-flex e-con e-child\" data-id=\"e9b6a43\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69af0a3f elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"69af0a3f\" data-element_type=\"widget\" id=\"icon-yb\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"512\" viewBox=\"0 0 96 96\" width=\"512\"><g id=\"Layer_4\"><g><g><path d=\"m28.627 92h-4.549c-3.475 0-6.944-3.147-6.944-6.622v-75.604c0-3.474 3.47-5.774 6.944-5.774h37.326c3.475 0 5.641 2.3 5.641 5.774v42.494\" fill=\"#67bef4\"><\/path><\/g><g><path d=\"m67.045 43.458v42.768c0 3.475-3.469 5.774-6.944 5.774h-37.326c-3.475 0-5.641-2.3-5.641-5.774\" fill=\"#67bef4\"><\/path><\/g><g><path d=\"m78.866 74.299v9.811c0 4.071-2.736 7.89-6.807 7.89h-17.449c-.929 0-1.813-.429-2.632-.746l-4.253-4.383-14.546-14.611c-2.171-2.171-2.456-5.738-.443-8.056 1.156-1.331 2.766-2.008 4.367-2.008 1.474 0 2.956.552 4.084 1.68l4.517 4.789c.464.464.982.131.982-.525v-26.337c0-3.184 2.864-5.772 6.055-5.772 1.592 0 2.706.649 3.745 1.695 1.047 1.039 1.364 2.484 1.364 4.076v19.058l16.265 6.627c2.764 1.136 4.751 3.826 4.751 6.812z\" fill=\"#efcbbd\"><\/path><\/g><g><g><path d=\"m17.135 21.077v-11.302c0-3.474 3.467-5.773 6.941-5.773h37.328c3.474 0 5.641 2.299 5.641 5.773v11.302z\" fill=\"#c5d4d8\"><\/path><\/g><\/g><g><path d=\"m48.328 14.836h-11.164c-1.269 0-2.299-1.029-2.299-2.299s1.029-2.299 2.299-2.299h11.164c1.269 0 2.299 1.029 2.299 2.299s-1.03 2.299-2.299 2.299z\" fill=\"#516568\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-465792a0 e-con-full e-flex e-con e-child\" data-id=\"465792a0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a4c8736 elementor-widget elementor-widget-heading\" data-id=\"3a4c8736\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Social Media<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11537680 elementor-widget elementor-widget-text-editor\" data-id=\"11537680\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-align: var(--text-align);\">Not just for uploading pictures of your breakfast or reading conspiracy theories in the comments section of news articles. Social media is a highly effective way to market your business to a huge audience, with 5.22 billion people globally using some form of social media.<\/span><\/p><p>Whether it&#8217;s Facebook, Twitter, Instagram, YouTube, LinkedIn, TikTok, or whatever the next big thing is in the social media world, advertising on these platforms is a great way of improving your success.<\/p><p>These typically charge you per impression or cost-per-mile (CPM), if you want to use the fancy jargon. Regardless of how the customer reacts to your ad, you&#8217;ll be charged if you appear on someone\u2019s screen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-56cd2d79 e-con-full e-flex e-con e-child\" data-id=\"56cd2d79\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-72393d93 e-con-full e-flex e-con e-child\" data-id=\"72393d93\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a06ba0a elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"5a06ba0a\" data-element_type=\"widget\" id=\"icon-yb\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"512\" viewBox=\"0 0 60 60\" width=\"512\"><g id=\"Icons\"><path d=\"m59 9v31a6 6 0 0 1 -6 6h-17.96a7.159 7.159 0 0 0 3 7h2.96a2.006 2.006 0 0 1 2 2 2.015 2.015 0 0 1 -2 2h-22a2.006 2.006 0 0 1 -2-2 2.015 2.015 0 0 1 2-2h2.96a7.159 7.159 0 0 0 3-7h-17.96a6 6 0 0 1 -6-6v-31a6 6 0 0 1 6-6h46a6 6 0 0 1 6 6z\" fill=\"#b0d3f0\"><\/path><path d=\"m59 16.38v23.62a6 6 0 0 1 -6 6h-31.86a33 33 0 0 1 37.86-29.62z\" fill=\"#90bae1\"><\/path><path d=\"m38.04 53h-16.08a7.159 7.159 0 0 0 3-7h10.08a7.159 7.159 0 0 0 3 7z\" fill=\"#3f5c6c\"><\/path><rect fill=\"#547580\" height=\"4\" rx=\"2\" width=\"26\" x=\"17\" y=\"53\"><\/rect><path d=\"m47.88 38.54-1.53 1.02a8.518 8.518 0 0 1 -8.33.58c-3.15-1.64-8.03-3.76-10.94-5.02a1.925 1.925 0 0 1 -.7-3.02 1.869 1.869 0 0 1 1.84-.64l4.76.95-8.1-12.14a2.039 2.039 0 0 1 .94-3.02 2.118 2.118 0 0 1 2.46.91l5.46 8.18a2 2 0 1 1 3.32-2.22 1.94 1.94 0 0 1 -.33-1.1 2 2 0 0 1 3.66-1.12l1.11 1.66a1.94 1.94 0 0 1 -.33-1.1 2 2 0 0 1 3.66-1.12l1.66 2.5.67 1 2.66 3.99a6.994 6.994 0 0 1 -1.94 9.71z\" fill=\"#fdd7ad\"><\/path><g fill=\"#285680\"><path d=\"m23 25.2a1 1 0 0 1 -.5-.134 7 7 0 1 1 10.1-8.4 1 1 0 0 1 -1.887.666 5 5 0 1 0 -7.214 6 1 1 0 0 1 -.499 1.868z\"><\/path><path d=\"m21.41 30a.989.989 0 0 1 -.417-.092 12 12 0 1 1 16.555-14.18 1 1 0 1 1 -1.924.544 10 10 0 1 0 -13.8 11.82 1 1 0 0 1 -.414 1.908z\"><\/path><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-138ff4bf e-con-full e-flex e-con e-child\" data-id=\"138ff4bf\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37ceba46 elementor-widget elementor-widget-heading\" data-id=\"37ceba46\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pay-Per-Click (PPC)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64bb2c58 elementor-widget elementor-widget-text-editor\" data-id=\"64bb2c58\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-align: var(--text-align);\">Pay-per-click (PPC) is another type of popular digital marketing. Any guesses on how you\u2019re charged for these ads? That\u2019s right- each time someone clicks (or taps for mobile devices) on your ad. You\u2019ll typically find these at the top of search engines like Google or Bing, and they will often be accompanied by a tag telling you they\u2019re sponsored posts.\u00a0<\/span><\/p><p>These work by entering a bidding war against your competitors for keywords and phrases. This will determine where you rank on the Search Engine Results Page (SERP). Ad position one has an average click-through rate (CTR) of 2.1%, while the 4th is only 1.2%.\u00a0<\/p><p>This might not seem like a lot, but think about how many Google searches Google processes daily. If there are 1000 searches each day, the 1st position will receive 21 clicks, while the 4th would get just 12. That\u2019s nine more customers coming to you and not a direct competitor.<\/p><p>On average, for every \u00a31 spent on Google, you\u2019ll get \u00a34 back. That&#8217;s an average return on investment of 400%. This is mainly because you are advertising to people actively searching for your product\/service, which increases the likelihood of a purchase being completed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a3c5cff e-con-full e-flex e-con e-child\" data-id=\"4a3c5cff\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2f39667f e-con-full e-flex e-con e-child\" data-id=\"2f39667f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52d96868 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"52d96868\" data-element_type=\"widget\" id=\"icon-yb\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Flat\" height=\"512\" viewBox=\"0 0 64 64\" width=\"512\"><circle cx=\"32\" cy=\"32\" fill=\"#64a0fa\" r=\"31\"><\/circle><path d=\"m52.3631 8.6369a30.9909 30.9909 0 0 1 -43.7262 43.7262 30.9925 30.9925 0 1 0 43.7262-43.7262z\" fill=\"#4492f4\"><\/path><g fill=\"#50ec72\"><path d=\"m28.7857 30h-7.7857l-3-3-9 5v5.5357l3.0714 1.1072 1.1072 4.4285 4.4285 1.1072 1.1072 3.3214-3.7143 5.5 1.9264 6.0876a30.8331 30.8331 0 0 0 4.0022 1.8687l2.0714-5.9563 5.6786-2v-4l4.3214-2 4-5v-4.4643l-4-1.5357z\"><\/path><path d=\"m63 32a30.8709 30.8709 0 0 0 -3.1063-13.5361l-5.7508 2.4647-9.1429-1.9286-3.0357-4.7143h-3.3214l-6.6429 3.7143 1 7 6 5 6-2 3 4-2 4v7.0714l4 1.9286v5l4.6293 3.1766a30.8834 30.8834 0 0 0 8.3707-21.1766z\"><\/path><path d=\"m2.1646 23.5885 4.8354.6615 2.8571 3.3214 4.1429-.5714v-3l-2-1v-3h5l6-3.5 1.25-5.5h4.75v-4l-6-1-2.28-2.874a31.0621 31.0621 0 0 0 -18.5554 20.4625z\"><\/path><path d=\"m44.3016 3.5424-7.3016 1.4576-1 4 6 1 3-1 3.6071 3.0714h7.1323a31.0825 31.0825 0 0 0 -11.4378-8.529z\"><\/path><\/g><path d=\"m52 18a4.2815 4.2815 0 0 0 -3.5624 6.6564l3.5624 5.3436 3.5624-5.3436a4.2815 4.2815 0 0 0 -3.5624-6.6564z\" fill=\"#f03a5a\"><\/path><circle cx=\"52\" cy=\"22\" fill=\"#f2f7ff\" r=\"1\"><\/circle><path d=\"m25 35a4.2815 4.2815 0 0 0 -3.5624 6.6564l3.5624 5.3436 3.5624-5.3436a4.2815 4.2815 0 0 0 -3.5624-6.6564z\" fill=\"#f03a5a\"><\/path><circle cx=\"25\" cy=\"39\" fill=\"#f2f7ff\" r=\"1\"><\/circle><path d=\"m12 3a4.2815 4.2815 0 0 0 -3.5624 6.6564l3.5624 5.3436 3.5624-5.3436a4.2815 4.2815 0 0 0 -3.5624-6.6564z\" fill=\"#f03a5a\"><\/path><circle cx=\"12\" cy=\"7\" fill=\"#f2f7ff\" r=\"1\"><\/circle><path d=\"m16.3625 57.3057.5639 1.7819a30.8458 30.8458 0 0 0 4.0022 1.8686l.6461-1.8578a30.7538 30.7538 0 0 1 -5.2122-1.7927z\" fill=\"#5ac263\"><\/path><path d=\"m59.8937 18.4639-1.5137.6488a30.9831 30.9831 0 0 1 -7.2932 31.633l3.5425 2.4309a30.9992 30.9992 0 0 0 5.2644-34.7127z\" fill=\"#5ac263\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3275bce e-con-full e-flex e-con e-child\" data-id=\"3275bce\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-457781dd elementor-widget elementor-widget-heading\" data-id=\"457781dd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Search Engine Optimisation (SEO)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a659525 elementor-widget elementor-widget-text-editor\" data-id=\"1a659525\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p><span style=\"text-align: var(--text-align);\">Search Engine Optimisation or SEO, like PPC, is a method of trying to place your website at the top of a SERP. Unlike PPC, however, this is done without paying for clicks, or &#8220;organically,\u201d as us nerds in digital marketing call it.\u00a0<\/span><\/p><p>SEO is a massive topic that involves many levers being pulled, but one of the ways to do this is by integrating keywords into your content. These will be the words that are most commonly associated with your product\/service. The more effective and natural these keywords are, the higher your website will chart.<\/p><p><span style=\"color: var( --e-global-color-b6c17bc ); text-align: var(--text-align);\">When was the last time you actually visited the second page? Well, if you have done so recently, you\u2019re one of just 0.44% of users.\u00a0<\/span><\/p><p>The higher you are, the more likely you are to get a click. Position 1 gets more than double the clicks of position 2, and it continues to drop after that.\u00a0<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8adf127 e-con-full e-flex e-con e-child\" data-id=\"8adf127\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-84ba4d2 e-con-full e-flex e-con e-child\" data-id=\"84ba4d2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-691142c elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"691142c\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><g id=\"Layer_14\" data-name=\"Layer 14\"><path d=\"m12.397 11.45034a4.54921 4.54921 0 1 0 -5.147 0 6.81829 6.81829 0 0 0 -4.25 6.31283v.61238a2.62428 2.62428 0 0 0 2.62445 2.62445h8.3981a2.62428 2.62428 0 0 0 2.62445-2.62445v-.61238a6.81829 6.81829 0 0 0 -4.25-6.31283z\" fill=\"#02c0fc\"><\/path><path d=\"m21.86453 16.91559-.86453.86454-.86445-.86445a4.22639 4.22639 0 0 0 -5.30974-.63043 4.1302 4.1302 0 0 0 -.63344 6.35747l.97252.97252 4.81744 4.81744a1.43921 1.43921 0 0 0 2.03534 0l4.81744-4.81744.97252-.97252a4.1302 4.1302 0 0 0 -.6331-6.35725 4.2263 4.2263 0 0 0 -5.31.63012z\" fill=\"#fe3d97\"><\/path><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e21b9a e-con-full e-flex e-con e-child\" data-id=\"3e21b9a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7053824 elementor-widget elementor-widget-heading\" data-id=\"7053824\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Content Marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8afacd8 elementor-widget elementor-widget-text-editor\" data-id=\"8afacd8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p><span style=\"color: var( --e-global-color-b6c17bc ); text-align: var(--text-align);\">Content marketing goes hand in hand with SEO, as quality, relevant, and consistent content is at the heart of both approaches. So, again, this article that you&#8217;re reading right now is also part of our content marketing strategy. Unlike SEO, however, content marketing focuses solely on content rather than all the technical elements of optimising a website for search engines.\u00a0<\/span><\/p><p>Content marketing is not there to sell directly; it&#8217;s more about informing the customer and providing information to them. This could be a guide to digital marketing, blog posts about news in your industry, or a press release about your latest product.\u00a0<\/p><p><span style=\"color: var( --e-global-color-b6c17bc ); text-align: var(--text-align);\">With a strong and consistent content marketing strategy, you position yourself as an authority in your particular niche. Then, when people are ready to buy, they&#8217;re only going to one place: you!\u00a0<\/span><\/p><p><span style=\"color: var( --e-global-color-b6c17bc ); text-align: var(--text-align);\">By consistently delivering valuable content, you can increase brand awareness, build customer loyalty, and make sales. Content marketing is an essential component of modern digital marketing strategies, and its versatility means that the options are limitless.\u00a0<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f877e39 e-con-full e-flex e-con e-child\" data-id=\"f877e39\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7e49f07 e-con-full e-flex e-con e-child\" data-id=\"7e49f07\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9936103 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"9936103\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_1\" height=\"512\" viewBox=\"0 0 512 512\" width=\"512\" data-name=\"Layer 1\"><rect fill=\"#e57e25\" height=\"305.613\" rx=\"25.31\" width=\"446\"><\/rect><path d=\"m435.739 300.212a26.13 26.13 0 0 0 10.261-20.778v-253.255a26.179 26.179 0 0 0 -26.179-26.179h-253.313l268.692 300.014z\" fill=\"#f29c1f\"><\/path><path d=\"m279.492 0h-253.313a26.179 26.179 0 0 0 -26.179 26.179v253.255a26.124 26.124 0 0 0 9.7 20.334l1.1.246z\" fill=\"#f29c1f\"><\/path><path d=\"m419.821 0h-393.642a26.179 26.179 0 0 0 -26.179 26.179v10.063l188.916 130.177a60.068 60.068 0 0 0 68.168 0l188.916-130.177v-10.063a26.179 26.179 0 0 0 -26.179-26.179z\" fill=\"#f0c419\"><\/path><path d=\"m116.126 512a8 8 0 0 1 -5.157-14.119l110.588-91.916a8 8 0 1 1 10.306 12.235l-110.587 91.919a7.97 7.97 0 0 1 -5.15 1.881z\" fill=\"#ff5364\"><\/path><path d=\"m209.927 494.588a8 8 0 0 1 -5.275-14.018l27.222-24.87a8 8 0 1 1 10.543 12.035l-27.217 24.87a7.967 7.967 0 0 1 -5.273 1.983z\" fill=\"#35acef\"><\/path><path d=\"m239.598 336.348 50.471 120.895 92.207-138.322 129.63-123.515z\" fill=\"#285680\"><\/path><path d=\"m511.906 194.516-266.03 155.177-78.277-20.307z\" fill=\"#7ed0fc\"><\/path><path d=\"m418.218 297.138-128.149 160.105 15.123-91.701z\" fill=\"#35acef\"><\/path><path d=\"m511.906 195.406c.073-.227.169-.4 0-.232l-206.714 170.368 128.054 34.858z\" fill=\"#7ed0fc\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ab79909 e-con-full e-flex e-con e-child\" data-id=\"ab79909\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43c6c2e elementor-widget elementor-widget-heading\" data-id=\"43c6c2e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Email Marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50932b7 elementor-widget elementor-widget-text-editor\" data-id=\"50932b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p><span style=\"color: var( --e-global-color-b6c17bc ); text-align: var(--text-align);\">Ah, the good old-fashioned email. It&#8217;s been around longer than the newer and more fashionable platforms and will probably be here long after them.\u00a0<\/span><\/p><p>In 1997, only 10 million people used emails worldwide; it\u2019s now at 4.48 billion. With so many people using this very simple form of communication, you can\u2019t afford to not take advantage of email marketing.\u00a0<\/p><p>It\u2019s low-cost to get involved, and for every \u00a31 spent, on average, you can expect a \u00a342 return.\u00a0<\/p><p>This can be a great way of organically distributing content and even messaging those who have abandoned their online shopping carts to encourage them to complete the transaction.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f81d635 e-con-full e-flex e-con e-child\" data-id=\"f81d635\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7a7b530 e-con-full e-flex e-con e-child\" data-id=\"7a7b530\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0154690 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"0154690\" 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1.128906 7.699219 3.171875l53.851563 53.558594v-19.339844c0-7.511719 6.144531-13.617187 13.695312-13.621094 7.550782 0 13.691406 6.109375 13.691406 13.621094v48.5c6.988282 11.355469 8.957032 25.269531 5.398438 38.171875l36.183594 35.988281c1.0625 1.054688 1.660156 2.488281 1.660156 3.980469 0 1.496094-.597656 2.929688-1.660156 3.984375l-37.585938 37.378906c-1.09375 1.09375-2.535156 1.636719-3.96875 1.636719zm0 0\" fill=\"#ffc987\"><\/path><path d=\"m434.746094 445.457031c-4.222656 1.148438-8.585938 1.730469-12.972656 1.730469-13.03125 0-25.273438-5.042969-34.480469-14.195312l-74.101563-73.695313c-1.855468-1.84375-2.949218-4.234375-3.148437-6.804687-1.101563.523437-2.121094 1.21875-3.007813 2.101562-2.058594 2.042969-3.191406 4.761719-3.191406 7.65625 0 2.890625 1.132812 5.609375 3.191406 7.65625l74.101563 73.695312c9.207031 9.152344 21.453125 14.195313 34.480469 14.195313 4.386718 0 8.75-.582031 12.972656-1.730469l36.214844 36.015625c1.101562 1.09375 2.539062 1.640625 3.980468 1.640625 1.433594 0 2.875-.546875 3.972656-1.640625l4.394532-4.371093zm0 0\" fill=\"#ffaf68\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-90c923d e-con-full e-flex e-con e-child\" data-id=\"90c923d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb14d4b elementor-widget elementor-widget-heading\" data-id=\"cb14d4b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Influencer Marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0169d5 elementor-widget elementor-widget-text-editor\" data-id=\"f0169d5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p><span style=\"color: var( --e-global-color-b6c17bc ); text-align: var(--text-align);\">One of the newer forms of online marketing with the rise of the influencer. It may feel a bit tacky, but influencer marketing is an extremely effective way of getting your brand out there. So much so that each month, 49% of people purchase based on an influencer\u2019s post.\u00a0<\/span><\/p><p>If you own a restaurant, paying an influencer or throwing a free meal and a mid-priced bottle of wine in their direction can go a long way. We\u2019re not saying you need Kim Kardashian to come in for some steak tartar, but a local influencer can expose you to a large audience of people who didn\u2019t even know you existed yesterday.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a15fbc0 e-con-full e-flex e-con e-child\" data-id=\"2a15fbc0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7c8a002c e-con-full e-flex e-con e-child\" data-id=\"7c8a002c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42d6a93c elementor-widget elementor-widget-heading\" data-id=\"42d6a93c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Want to read more about the best digital marketing agencies?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-674ba972 e-con-full e-flex e-con e-child\" data-id=\"674ba972\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b63e863 elementor-widget elementor-widget-text-editor\" data-id=\"b63e863\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you&#8217;re ready to read more about how to get the <a href=\"https:\/\/commercialexperts.com\/uk\/digital-marketing\/top-5-digital-marketing-agencies\/\">best digital marketing strategy<\/a> for your business, you&#8217;re already pretty close. With one click, you can head over to our page that breaks down the top five digital marketing agencies.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87945f9 elementor-widget elementor-widget-heading\" data-id=\"87945f9\" data-element_type=\"widget\" id=\"article-ititle\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Essential Digital Marketing Tools<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4df4a48 elementor-widget elementor-widget-text-editor\" data-id=\"4df4a48\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-align: var(--text-align);\">There are a range of different digital marketing tools out there. Some will be more suited to you than others, depending on what avenue you take. Below, we&#8217;ve named a few of our favourite tools and explained how they can help you with your campaigns.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e9f4c84 e-con-full e-flex e-con e-child\" data-id=\"7e9f4c84\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-73be5c87 e-con-full e-flex e-con e-child\" data-id=\"73be5c87\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2babdc20 elementor-widget elementor-widget-heading\" data-id=\"2babdc20\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Social Media Management Tools<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-595a0c6 e-con-full e-flex e-con e-child\" data-id=\"595a0c6\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-425be5f8 e-con-full e-flex e-con e-child\" data-id=\"425be5f8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a392246 elementor-widget elementor-widget-heading\" data-id=\"a392246\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Hootsuite<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1be19a3a elementor-widget elementor-widget-text-editor\" data-id=\"1be19a3a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>What It Does:<\/strong> Manages multiple social media accounts from a single dashboard, schedules posts, and tracks engagement.<\/p><p><strong>Why It\u2019s Important:<\/strong> Saves your time and provides consistent posting across multiple platforms. This increases your brand\u2019s visibility and engagement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-87104bf e-con-full e-flex e-con e-child\" data-id=\"87104bf\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-595bf425 e-con-full e-flex e-con e-child\" data-id=\"595bf425\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79e69c8c elementor-widget elementor-widget-heading\" data-id=\"79e69c8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sprout Social<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d65c6e elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9d65c6e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-align: var(--text-align);\"><strong>What It Does:<\/strong> Offers advanced analytics and reporting features to measure your paid social media campaigns&#8217; performance.<\/span><\/p><p><strong>Why It\u2019s Important: <\/strong>Provides insights into audience behaviour to help you refine your approach and achieve better results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6bdf624 e-con-full e-flex e-con e-child\" data-id=\"6bdf624\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-0057f7e e-con-full e-flex e-con e-child\" data-id=\"0057f7e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f48062 elementor-widget elementor-widget-heading\" data-id=\"7f48062\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Search Engine Optimization (SEO) Tools<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5bfa144 e-con-full e-flex e-con e-child\" data-id=\"5bfa144\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6236b72 e-con-full e-flex e-con e-child\" data-id=\"6236b72\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-99a82aa elementor-widget elementor-widget-heading\" data-id=\"99a82aa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">SEMrush<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb925c6 elementor-widget elementor-widget-text-editor\" data-id=\"cb925c6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-align: var(--text-align); color: var( --e-global-color-b6c17bc );\"><strong>What It Does:<\/strong> Tracks website performance, analyses competitors, provides backlink analysis, and identifies keyword opportunities.<\/span><\/p><p><strong>Why It\u2019s Important:<\/strong> It helps you to develop effective SEO strategies to improve your website\u2019s search engine ranking.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b4705fc e-con-full e-flex e-con e-child\" data-id=\"b4705fc\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4b80108 e-con-full e-flex e-con e-child\" data-id=\"4b80108\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f9dbff elementor-widget elementor-widget-heading\" data-id=\"0f9dbff\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Screaming Frog <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1803bc elementor-widget elementor-widget-text-editor\" data-id=\"a1803bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-align: var(--text-align);\"><strong>What It Does:<\/strong> <\/span><span style=\"text-align: var(--text-align); color: var( --e-global-color-b6c17bc );\">Crawls your website to identify technical SEO issues such as broken links, duplicate content, and missing metadata.<\/span><\/p><p><strong>Why It\u2019s Important:<\/strong> Gives you an insight into your site&#8217;s overall SEO health, allowing you to address these issues and boost your search engine ranking.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d6f0612 e-con-full e-flex e-con e-child\" data-id=\"d6f0612\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4289dee e-con-full e-flex e-con e-child\" data-id=\"4289dee\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8951aa3 elementor-widget elementor-widget-heading\" data-id=\"8951aa3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pay-Per-Click (PPC) Tools<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a393ea e-con-full e-flex e-con e-child\" data-id=\"9a393ea\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6b6901a e-con-full e-flex e-con e-child\" data-id=\"6b6901a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc3152a elementor-widget elementor-widget-heading\" data-id=\"dc3152a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Google Ads <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07063bb elementor-widget elementor-widget-text-editor\" data-id=\"07063bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-align: var(--text-align);\"><strong>What It Does:<\/strong> <\/span><span style=\"text-align: var(--text-align); color: var( --e-global-color-b6c17bc );\">Manages PPC campaigns on Google Search and Display Networks.<\/span><\/p><p>Why It\u2019s Important: Make sure your business appears in front of users actively searching for your products or services.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-56a5e31 e-con-full e-flex e-con e-child\" data-id=\"56a5e31\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-96cc0f7 e-con-full e-flex e-con e-child\" data-id=\"96cc0f7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3d27e3 elementor-widget elementor-widget-heading\" data-id=\"f3d27e3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Microsoft Advertising <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-caa20f5 elementor-widget elementor-widget-text-editor\" data-id=\"caa20f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-align: var(--text-align);\"><strong>What It Does:<\/strong> <\/span><span style=\"text-align: var(--text-align); color: var( --e-global-color-b6c17bc );\">Similar to Google Ads, it focuses on Bing and Yahoo users instead.<\/span><\/p><p><strong>Why It\u2019s Important:<\/strong> Provides additional reach to a different audience segment, maximising visibility.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b1b8dd8 e-con-full e-flex e-con e-child\" data-id=\"b1b8dd8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-14014c3 e-con-full e-flex e-con e-child\" data-id=\"14014c3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3333cd2 elementor-widget elementor-widget-heading\" data-id=\"3333cd2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Analytics and Performance Tracking Tools<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cb4905d e-con-full e-flex e-con e-child\" data-id=\"cb4905d\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-283861f e-con-full e-flex e-con e-child\" data-id=\"283861f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-efb829b elementor-widget elementor-widget-heading\" data-id=\"efb829b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Google Analytics<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d1edfd elementor-widget elementor-widget-text-editor\" data-id=\"2d1edfd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-align: var(--text-align);\"><strong>What It Does:<\/strong>\u00a0<\/span><span style=\"text-align: var(--text-align);\">Tracks your website traffic, user behaviour, and campaign performance.<\/span><\/p><p><strong>Why It\u2019s Important:<\/strong> Offers actionable data to improve your website performance and adapt your strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1cc197b e-con-full e-flex e-con e-child\" data-id=\"1cc197b\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f444457 e-con-full e-flex e-con e-child\" data-id=\"f444457\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c327dec elementor-widget elementor-widget-heading\" data-id=\"c327dec\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Adobe Analytics<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-917e494 elementor-widget elementor-widget-text-editor\" data-id=\"917e494\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-align: var(--text-align);\"><strong>What It Does:<\/strong> <\/span><span style=\"text-align: var(--text-align); color: var( --e-global-color-b6c17bc );\">Provides in-depth insights into customer journeys across multiple channels.<\/span><\/p><p><strong>Why It\u2019s Important:<\/strong> Give you an in-depth understanding of user interactions to enhance your campaign effectiveness.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be4c88b e-con-full e-flex e-con e-child\" data-id=\"be4c88b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf2f7b9 elementor-widget elementor-widget-shortcode\" data-id=\"cf2f7b9\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"container\" data-elementor-id=\"16919\" class=\"elementor elementor-16919\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-275151d6 e-con-full e-flex e-con e-child\" data-id=\"275151d6\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-53a64cee e-con-full e-flex e-con e-child\" data-id=\"53a64cee\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f547a84 elementor-widget elementor-widget-heading\" data-id=\"6f547a84\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What would you like to do?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ccd98c9 e-con-full e-flex e-con e-child\" data-id=\"4ccd98c9\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1fb1d403 elementor-widget elementor-widget-heading\" data-id=\"1fb1d403\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Please select the PRIMARY REASON for requiring digital marketing services.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-73a9ccd0 e-grid e-con-full e-con e-child\" data-id=\"73a9ccd0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2316998b elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"2316998b\" data-element_type=\"widget\" id=\"drop-button\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"https:\/\/commercialexperts.com\/uk\/digital-marketing\/Apply\" rel=\"nofollow\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Brand Awareness<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3973f098 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"3973f098\" data-element_type=\"widget\" id=\"drop-button\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"https:\/\/commercialexperts.com\/uk\/digital-marketing\/Apply\" rel=\"nofollow\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Increase Website Visits<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1f6d40 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"f1f6d40\" data-element_type=\"widget\" id=\"drop-button\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"https:\/\/commercialexperts.com\/uk\/digital-marketing\/Apply\" rel=\"nofollow\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Generate Sales Leads<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c34e2c9 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"c34e2c9\" data-element_type=\"widget\" id=\"drop-button\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"https:\/\/commercialexperts.com\/uk\/digital-marketing\/Apply\" rel=\"nofollow\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Other \/ Unsure<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3db888be elementor-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3db888be\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 1080 1080\" style=\"enable-background:new 0 0 1080 1080;\" xml:space=\"preserve\"><style type=\"text\/css\">\t.st0{display:none;fill:#FFFFFF;}\t.st1{fill:#45378A;}<\/style><g id=\"_x36_ff1e8d1-53ef-4e18-83cb-44b25912cc6c\" transform=\"matrix(1 0 0 1 540 540)\">\t<rect x=\"-540\" y=\"-540\" class=\"st0\" width=\"1080\" height=\"1080\"><\/rect><\/g><g id=\"bbbfeb99-66a1-4030-bfad-d841f1614ce3\" transform=\"matrix(1 0 0 1 540 540)\"><\/g><g transform=\"matrix(2.11 0 0 2.11 540 540)\">\t<g>\t\t<g transform=\"matrix(1 0 0 1 -4.05 -238.64)\">\t\t\t<path class=\"st1\" d=\"M-43.4-17.4h86.8c4.8,0,8.7,3.9,8.7,8.7V8.7c0,4.8-3.9,8.7-8.7,8.7    h-86.8c-4.8,0-8.7-3.9-8.7-8.7V-8.7C-52.1-13.5-48.2-17.4-43.4-17.4z\"><\/path>\t\t<\/g>\t\t<g transform=\"matrix(1 0 0 1 -4.05 25.64)\">\t\t\t<path class=\"st1\" d=\"M0,230.4c84.6,0,161.5-49.1,197-125.9c35.5-76.8,23.1-167.2-31.8-231.6    l17.1-17.1l-24.6-24.6l-17.1,17.1c-34.7-29.6-77.8-47.5-123.3-51v-27.6h-34.7v27.6c-116.1,9.3-204.1,108.6-199.4,224.9    C-212.1,138.5-116.4,230.4,0,230.4z M-135.3-121.1c0.1-0.1,0.2-0.3,0.3-0.4s0.3-0.2,0.4-0.3c74.4-74.2,194.7-74.2,269.1,0    c0.1,0.1,0.3,0.2,0.4,0.3c0.1,0.1,0.2,0.3,0.3,0.4c74.2,74.4,74.2,194.7,0,269.1c-0.1,0.1-0.2,0.3-0.3,0.4s-0.3,0.2-0.4,0.3    c-74.4,74.2-194.7,74.2-269.1,0c-0.1-0.1-0.3-0.2-0.4-0.3c-0.1-0.1-0.2-0.3-0.3-0.4C-209.5,73.6-209.5-46.8-135.3-121.1z\"><\/path>\t\t<\/g>\t\t<g transform=\"matrix(1 0 0 1 188.35 -153.35)\">\t\t\t<path class=\"st1\" d=\"M-30.7-18.4l12.3-12.3c3.4-3.4,8.9-3.4,12.3,0L30.7,6.1    c3.4,3.4,3.4,8.9,0,12.3L18.4,30.7c-3.4,3.4-8.9,3.4-12.3,0L-30.7-6.1C-34.1-9.5-34.1-15-30.7-18.4z\"><\/path>\t\t<\/g>\t\t<g transform=\"matrix(1 0 0 1 -4.05 39.05)\">\t\t\t<path class=\"st1\" d=\"M17.4,0c0,9.6-7.8,17.4-17.4,17.4S-17.4,9.6-17.4,0S-9.6-17.4,0-17.4    S17.4-9.6,17.4,0z\"><\/path>\t\t<\/g>\t\t<g transform=\"matrix(1 0 0 1 -4.05 38.83)\">\t\t\t<path class=\"st1\" d=\"M-138.8,0.2c0,4.8-3.9,8.7-8.7,8.7h-25.6c2,39.9,17.7,78,44.6,107.6    l18.1-18.1c2.2-2.3,5.4-3.2,8.4-2.4c3,0.8,5.4,3.2,6.2,6.2c0.8,3-0.1,6.3-2.4,8.4l-18.1,18.1c29.6,26.9,67.6,42.6,107.6,44.6    v-25.6c0-4.8,3.9-8.7,8.7-8.7s8.7,3.9,8.7,8.7v25.6c39.9-2,78-17.7,107.6-44.6l-18.1-18.1c-3.3-3.4-3.2-8.8,0.1-12.2    c3.3-3.3,8.8-3.4,12.2-0.1l18.1,18.1c26.9-29.6,42.6-67.6,44.6-107.6h-25.6c-4.8,0-8.7-3.9-8.7-8.7s3.9-8.7,8.7-8.7h25.6    c-2-39.9-17.7-78-44.6-107.6L110.4-98c-2.2,2.3-5.4,3.2-8.4,2.4c-3-0.8-5.4-3.2-6.2-6.2c-0.8-3,0.1-6.3,2.4-8.4l18.1-18.1    c-65.9-60.1-166.6-60.1-232.5,0l18.1,18.1c2.3,2.2,3.2,5.4,2.4,8.4c-0.8,3-3.2,5.4-6.2,6.2c-3,0.8-6.3-0.1-8.4-2.4l-18.1-18.1    c-26.9,29.6-42.6,67.6-44.6,107.6h25.6C-142.7-8.5-138.8-4.6-138.8,0.2z M-8.7-33.3v-114c0-4.8,3.9-8.7,8.7-8.7s8.7,3.9,8.7,8.7    v114c16.9,4.4,28,20.6,25.8,38S17.5,35.1,0,35.1s-32.2-13-34.4-30.3C-36.6-12.6-25.6-28.9-8.7-33.3z\"><\/path>\t\t<\/g>\t<\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">It only takes a minute.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2809182 e-con-full e-flex e-con e-child\" data-id=\"2809182\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d8e8f3 elementor-widget elementor-widget-heading\" data-id=\"0d8e8f3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Content Creation and Management Tools<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b98f5a1 e-con-full e-flex e-con e-child\" data-id=\"b98f5a1\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-63f4452 e-con-full e-flex e-con e-child\" data-id=\"63f4452\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5df77ce elementor-widget elementor-widget-heading\" data-id=\"5df77ce\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Canva<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b844350 elementor-widget elementor-widget-text-editor\" data-id=\"b844350\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-align: var(--text-align);\"><strong>What It Does:<\/strong>\u00a0<\/span><span style=\"text-align: var(--text-align); color: var( --e-global-color-b6c17bc );\">Simplifies graphic design for creating social media posts, ads, and other creatives.<\/span><\/p><p><strong>Why It\u2019s Important:<\/strong> Ensures your business\u2019s visuals are professional and on-brand without requiring extensive design expertise.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-de3db07 e-con-full e-flex e-con e-child\" data-id=\"de3db07\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fd11067 e-con-full e-flex e-con e-child\" data-id=\"fd11067\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2a3d0a elementor-widget elementor-widget-heading\" data-id=\"b2a3d0a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">WordPress<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f676317 elementor-widget elementor-widget-text-editor\" data-id=\"f676317\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-align: var(--text-align); color: var( --e-global-color-b6c17bc );\"><strong>What It Does:<\/strong> An easy-to-use content management system, allowing for seamless updates and blog publishing.<\/span><\/p><p><strong>Why It\u2019s Important:<\/strong> Helps maintain a professional online presence while enabling SEO-friendly content creation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-115e02c e-con-full e-flex e-con e-child\" data-id=\"115e02c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-bf726e5 e-con-full e-flex e-con e-child\" data-id=\"bf726e5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa63f00 elementor-widget elementor-widget-heading\" data-id=\"aa63f00\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Email Marketing Tools<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b5ba7f4 e-con-full e-flex e-con e-child\" data-id=\"b5ba7f4\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3644ea5 e-con-full e-flex e-con e-child\" data-id=\"3644ea5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e97894e elementor-widget elementor-widget-heading\" data-id=\"e97894e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Mailchimp<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5e2e8 elementor-widget elementor-widget-text-editor\" data-id=\"9d5e2e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-align: var(--text-align);\"><strong>What It Does:<\/strong>\u00a0<\/span><span style=\"text-align: var(--text-align); color: var( --e-global-color-b6c17bc );\">Manages your email campaigns, automates workflows, and provides open and click-through rate analytics.<\/span><\/p><p><strong>Why It\u2019s Important:<\/strong> Provides effective communication with your audience and nurtures leads through the sales funnel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d639514 e-con-full e-flex e-con e-child\" data-id=\"d639514\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e2d411a e-con-full e-flex e-con e-child\" data-id=\"e2d411a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4a0dbc elementor-widget elementor-widget-heading\" data-id=\"e4a0dbc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Constant Contact<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc739b7 elementor-widget elementor-widget-text-editor\" data-id=\"bc739b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-align: var(--text-align); color: var( --e-global-color-b6c17bc );\"><strong>What It Does:<\/strong> Simplifies email marketing with templates and automation features.<\/span><\/p><p><strong>Why It\u2019s Important:<\/strong> Delivers a user-friendly way to stay connected with your customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b8a9f6 e-con-full e-flex e-con e-child\" data-id=\"6b8a9f6\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-42d5da9 e-con-full e-flex e-con e-child\" data-id=\"42d5da9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6786d09 elementor-widget elementor-widget-heading\" data-id=\"6786d09\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Display Advertising and Retargeting Tools<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5966daf e-con-full e-flex e-con e-child\" data-id=\"5966daf\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9aa2b0d e-con-full e-flex e-con e-child\" data-id=\"9aa2b0d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8de9717 elementor-widget elementor-widget-heading\" data-id=\"8de9717\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Google Display Network (GDN)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d668258 elementor-widget elementor-widget-text-editor\" data-id=\"d668258\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-align: var(--text-align); color: var( --e-global-color-b6c17bc );\"><strong>What It Does:<\/strong> Places banner ads on relevant websites within Google\u2019s vast network.<\/span><\/p><p><strong>Why It\u2019s Important:<\/strong> Increases visibility and reinforces brand messaging to interested audiences.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-96f0c59 e-con-full e-flex e-con e-child\" data-id=\"96f0c59\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4670c88 e-con-full e-flex e-con e-child\" data-id=\"4670c88\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-873178a elementor-widget elementor-widget-heading\" data-id=\"873178a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Criteo<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a16997d elementor-widget elementor-widget-text-editor\" data-id=\"a16997d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-align: var(--text-align); color: var( --e-global-color-b6c17bc );\"><strong>What It Does:<\/strong> <\/span><span style=\"text-align: var(--text-align); color: var( --e-global-color-b6c17bc );\">Specialises in retargeting users who have visited your site but didn\u2019t convert.<\/span><\/p><p><strong>Why It\u2019s Important:<\/strong> Helps recapture potential customers and improve conversion rates.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9de3532 elementor-widget elementor-widget-heading\" data-id=\"9de3532\" data-element_type=\"widget\" id=\"article-ititle\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What to Look For in a Digital Marketing Agency<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d32ab15 elementor-widget elementor-widget-text-editor\" data-id=\"d32ab15\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-align: var(--text-align);\">When choosing the right digital marketing agency, you can&#8217;t just dive into the first one you see. There are loads of different factors you need to consider when choosing the right partner for you.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-689c4f55 e-con-full e-flex e-con e-child\" data-id=\"689c4f55\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-122c42d9 e-con-full e-flex e-con e-child\" data-id=\"122c42d9\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-28d8cb5e e-con-full e-flex e-con e-child\" data-id=\"28d8cb5e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69435aa5 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"69435aa5\" data-element_type=\"widget\" id=\"icon-bb\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Capa_1\" height=\"512\" viewBox=\"0 0 512 512\" width=\"512\"><g><path d=\"m428.707 476.243h-309.657c-10.035 0-18.171-8.135-18.171-18.171v-439.901c0-10.036 8.135-18.171 18.171-18.171h309.657c10.035 0 18.171 8.135 18.171 18.171v439.902c-.001 10.035-8.136 18.17-18.171 18.17z\" fill=\"#3c87d0\"><\/path><path d=\"m392.95 512h-309.657c-10.035 0-18.171-8.135-18.171-18.171v-439.902c0-10.035 8.135-18.171 18.171-18.171h309.657c10.035 0 18.171 8.135 18.171 18.171v439.902c0 10.036-8.135 18.171-18.171 18.171z\" fill=\"#c8effe\"><\/path><path d=\"m392.95 35.757h-37.975c10.035 0 18.171 8.135 18.171 18.171v439.902c0 10.035-8.135 18.171-18.171 18.171h37.975c10.035 0 18.171-8.135 18.171-18.171v-439.903c0-10.035-8.135-18.17-18.171-18.17z\" fill=\"#b3dafe\"><\/path><g><g><path d=\"m365.959 118.27h-99.892c-3.969 0-7.187-3.218-7.187-7.187 0-3.969 3.218-7.187 7.187-7.187h99.892c3.969 0 7.187 3.218 7.187 7.187-.001 3.97-3.218 7.187-7.187 7.187z\" fill=\"#3e5959\"><\/path><\/g><g><path d=\"m365.959 151.89h-99.892c-3.969 0-7.187-3.218-7.187-7.187 0-3.969 3.218-7.187 7.187-7.187h99.892c3.969 0 7.187 3.218 7.187 7.187-.001 3.969-3.218 7.187-7.187 7.187z\" fill=\"#3e5959\"><\/path><\/g><g><path d=\"m365.959 185.509h-99.892c-3.969 0-7.187-3.218-7.187-7.187 0-3.969 3.218-7.187 7.187-7.187h99.892c3.969 0 7.187 3.218 7.187 7.187-.001 3.97-3.218 7.187-7.187 7.187z\" fill=\"#3e5959\"><\/path><\/g><\/g><g><path d=\"m365.959 373.137h-92.861c-3.969 0-7.187-3.218-7.187-7.187 0-3.969 3.218-7.187 7.187-7.187h92.861c3.969 0 7.187 3.218 7.187 7.187-.001 3.969-3.218 7.187-7.187 7.187z\" fill=\"#3e5959\"><\/path><\/g><g><path d=\"m210.177 303.009h-99.892c-3.969 0-7.187-3.218-7.187-7.187 0-3.969 3.218-7.187 7.187-7.187h99.892c3.969 0 7.187 3.218 7.187 7.187 0 3.969-3.218 7.187-7.187 7.187z\" fill=\"#3e5959\"><\/path><\/g><g><path d=\"m210.177 269.389h-99.892c-3.969 0-7.187-3.218-7.187-7.187 0-3.969 3.218-7.187 7.187-7.187h99.892c3.969 0 7.187 3.218 7.187 7.187 0 3.97-3.218 7.187-7.187 7.187z\" fill=\"#3e5959\"><\/path><\/g><path d=\"m169.859 74.888v66.757h66.757c0-36.868-29.888-66.757-66.757-66.757z\" fill=\"#ee6161\"><\/path><path d=\"m169.859 74.888c-36.869 0-66.757 29.888-66.757 66.757s29.888 66.757 66.757 66.757 66.757-29.888 66.757-66.757h-66.757z\" fill=\"#fea95c\"><\/path><path d=\"m368.354 318.3h-120.011c-2.646 0-4.791-2.145-4.791-4.791v-68.993c0-2.646 2.145-4.791 4.791-4.791h120.011c2.646 0 4.791 2.145 4.791 4.791v68.993c0 2.646-2.145 4.791-4.791 4.791z\" fill=\"#ee6161\"><\/path><path d=\"m128.883 460.612h-20.994c-2.646 0-4.791-2.145-4.791-4.791v-104.805c0-2.646 2.145-4.791 4.791-4.791h20.994c2.646 0 4.791 2.145 4.791 4.791v104.805c0 2.646-2.145 4.791-4.791 4.791z\" fill=\"#fe7701\"><\/path><path d=\"m185.924 460.612h-20.994c-2.646 0-4.791-2.145-4.791-4.791v-77.306c0-2.646 2.145-4.791 4.791-4.791h20.994c2.646 0 4.791 2.145 4.791 4.791v77.306c0 2.646-2.145 4.791-4.791 4.791z\" fill=\"#fe9738\"><\/path><path d=\"m242.966 460.612h-20.994c-2.646 0-4.791-2.145-4.791-4.791v-43.046c0-2.646 2.145-4.791 4.791-4.791h20.994c2.646 0 4.791 2.145 4.791 4.791v43.046c0 2.646-2.145 4.791-4.791 4.791z\" fill=\"#fea95c\"><\/path><g><path d=\"m365.959 408.448h-92.861c-3.969 0-7.187-3.218-7.187-7.187 0-3.969 3.218-7.187 7.187-7.187h92.861c3.969 0 7.187 3.218 7.187 7.187-.001 3.97-3.218 7.187-7.187 7.187z\" fill=\"#3e5959\"><\/path><\/g><g><path d=\"m365.959 443.76h-92.861c-3.969 0-7.187-3.218-7.187-7.187 0-3.969 3.218-7.187 7.187-7.187h92.861c3.969 0 7.187 3.218 7.187 7.187-.001 3.969-3.218 7.187-7.187 7.187z\" fill=\"#3e5959\"><\/path><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4eeba711 e-con-full e-flex e-con e-child\" data-id=\"4eeba711\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59ffe65d elementor-widget elementor-widget-heading\" data-id=\"59ffe65d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Transparent Reporting<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4011b4d8 elementor-widget elementor-widget-text-editor\" data-id=\"4011b4d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-align: var(--text-align);\">You may not understand what a lot of terminology and success metrics look like at the start, but a good agency should educate you along the way. They should also provide regular updates on these metrics and explain where your money is going and what you&#8217;re getting in return. These reports should be easy to understand and not packed with jargon that doesn&#8217;t mean anything to you.<\/span><\/p><p>Ideally, you&#8217;ll get a visual representation of your performance as well. Graphs that chart things like website traffic, clicks, sales, etc. If they&#8217;re unwilling to provide this for you, it&#8217;s time to look elsewhere.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ebf1d4b e-con-full e-flex e-con e-child\" data-id=\"2ebf1d4b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2c308435 e-con-full e-flex e-con e-child\" data-id=\"2c308435\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7e3fa712 e-con-full e-flex e-con e-child\" data-id=\"7e3fa712\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20289514 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"20289514\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_1\" viewBox=\"0 0 66 66\"><g><g><path d=\"m1 1h31.9v40.4h-31.9z\" fill=\"#e6e6e8\"><\/path><g><path d=\"m5.3 18h6.4v6.4h-6.4z\" fill=\"#e8664a\"><\/path><path d=\"m5.3 7.7h6.4v6.4h-6.4z\" fill=\"#6fac43\"><\/path><path d=\"m5.3 28.2h6.4v6.4h-6.4z\" fill=\"#fad22c\"><\/path><g fill=\"#1e87b7\"><g><path d=\"m15.2 7.7h13.5v2.3h-13.5z\"><\/path><path d=\"m15.2 11.8h7v2.3h-7z\"><\/path><\/g><g><path d=\"m15.2 18h13.5v2.3h-13.5z\"><\/path><path d=\"m15.2 22.1h7v2.3h-7z\"><\/path><\/g><g><path d=\"m15.2 28.2h13.5v2.3h-13.5z\"><\/path><path d=\"m15.2 32.3h7v2.3h-7z\"><\/path><\/g><\/g><\/g><\/g><g><g><ellipse cx=\"42.4\" cy=\"26.5\" fill=\"#c6a28a\" rx=\"2.7\" ry=\"1.5\" transform=\"matrix(.247 -.969 .969 .247 6.222 61.08)\"><\/ellipse><ellipse cx=\"20.7\" cy=\"26.5\" fill=\"#d5b79f\" rx=\"2.7\" ry=\"1.5\" transform=\"matrix(-.247 -.969 .969 -.247 .114 53.162)\"><\/ellipse><path d=\"m27.1 35.3h8.5v6.9h-8.5z\" fill=\"#d5b79f\"><\/path><path d=\"m27.1 35.3h4.2v6.9h-4.2z\" fill=\"#c6a28a\"><\/path><ellipse cx=\"31.6\" cy=\"24.8\" fill=\"#d5b79f\" rx=\"10.5\" ry=\"13\"><\/ellipse><path d=\"m31.6 11.8v26c5.8 0 10.5-5.8 10.5-13s-4.7-13-10.5-13z\" fill=\"#c6a28a\"><\/path><path d=\"m49.9 53.1c.1-3.6-2.4-6-5.3-8.1s-9-4.1-9-4.1l-4 1.4-.3-.3-3.7-1s-6 2.1-9 4.1c-2.9 2.1-5.4 4.5-5.3 8.1s0 11.9 0 11.9h18.3 18.3c0-.1-.1-8.4 0-12z\" fill=\"#d4d8db\"><\/path><path d=\"m49.9 53.1c.1-3.6-2.4-6-5.3-8.1s-9-4.1-9-4.1l-4.2 1v23.1h18.6c-.1 0-.2-8.3-.1-11.9z\" fill=\"#e6e6e8\"><\/path><path d=\"m49.9 65h-18.5c4.6-11.8 4.9-21.5 4.9-23.9.5.2 1.3.5 2.2.9 2 .8 4.5 1.9 6.1 3 2.9 2.1 5.4 4.5 5.4 8.1-.2 3.6-.1 11.9-.1 11.9z\" fill=\"#d4d8db\"><\/path><path d=\"m31.3 65c0-.1 0 0 0 0z\" fill=\"#e6e6e8\"><\/path><g><path d=\"m32.7 41.9h-2.7l-1.3 2.1 1.3 2.1h2.7l1.3-2.1z\" fill=\"#e8664a\"><\/path><g><path d=\"m34 44-1.3-2.1h-1.3v4.2h1.3z\" fill=\"#d95239\"><\/path><\/g><\/g><path d=\"m35.6 38.8-4.2 3.1 4 3.2 1.1-3.9z\" fill=\"#b5babe\"><\/path><path d=\"m27.1 38.8 4.3 3.1-4.1 3.2-1.1-3.7z\" fill=\"#e6e6e8\"><\/path><g><path d=\"m33.9 65h-2.5v-18.9h1.3z\" fill=\"#e8664a\"><\/path><path d=\"m31.4 65h-2.6l1.2-18.9h1.4z\" fill=\"#d95239\"><\/path><\/g><path d=\"m31.3 65h-18s.1-8.3 0-11.9 2.4-6 5.3-8.1c1.5-1.1 3.8-2.1 5.7-2.9.8-.3 1.6-.6 2.1-.8.1 2.7.5 12.1 4.9 23.7 0-.1 0 0 0 0z\" fill=\"#3b4c56\"><\/path><path d=\"m49.9 65h-18.5c4.6-11.8 4.9-21.5 4.9-23.9.5.2 1.3.5 2.2.9 2 .8 4.5 1.9 6.1 3 2.9 2.1 5.4 4.5 5.4 8.1-.2 3.6-.1 11.9-.1 11.9z\" fill=\"#465c6a\"><\/path><g><path d=\"m38.2 50.3.8 2.7c-2.4 7.6-7.3 11.8-7.6 12.1 3.3-8.5 4.7-16.3 4.9-24.5l2.2 1.4 1.2 6.5z\" fill=\"#3b4c56\"><\/path><path d=\"m31.3 65c-.5-.4-4.7-4.6-7.1-12.1l.8-2.7-1.5-1.8.8-6.3 2.2-1.6c.3 8.3 1.5 15.6 4.8 24.5 0-.1 0 0 0 0z\" fill=\"#465c6a\"><\/path><\/g><\/g><path d=\"m41.4 14.1s-1.5-5-5.1-5.1c-3.2-.1-8.8-.5-13.1 2.2-1 .6-1.8 1.6-2.3 2.8-.7 1.8-1.5 5.1-.5 9.1l1.4 5.1c.1.3.4.5.7.5.4 0 .8-.4.7-.8-.2-2-.7-7.4.1-8.6 1-1.5 1.2-1.6 4.4-.8 3.2.9 10.4.4 11.1-.5 0 0 .7 1.6.7 3.4 0 1.5.7 5.5.9 6.8 0 .2.3.4.5.4s.5-.2.5-.4c.3-2 1.5-10 1.7-11.9.3-2.1-1.7-2.2-1.7-2.2z\" fill=\"#465c6a\"><\/path><path d=\"m41.4 14.1s-1.5-5-5.1-5.1c-1.3-.1-2.9-.1-4.7-.1v10c3.2.1 6.8-.3 7.3-.9 0 0 .7 1.6.7 3.4 0 1.5.7 5.5.9 6.8 0 .2.3.4.5.4s.5-.2.5-.4c.3-2 1.5-10 1.7-11.9.2-2.1-1.8-2.2-1.8-2.2z\" fill=\"#3b4c56\"><\/path><\/g><g><g><path d=\"m57.5 45h-13.3v-4.6c0-.5.4-.8.8-.8h11.6c.5 0 .8.4.8.8v4.6zm-11.9-1.4h10.5v-2.7h-10.5z\" fill=\"#3b4c56\"><\/path><\/g><path d=\"m37.5 42.8v20.8c0 .7.6 1.3 1.3 1.3h24.2c.7 0 1.3-.6 1.3-1.3v-20.8z\" fill=\"#c6a28a\"><\/path><path d=\"m63.9 42.8h-26.1c-.6 0-1.1.5-1.1 1.1v8.5c0 .6.5 1.1 1.1 1.1h26.1c.6 0 1.1-.5 1.1-1.1v-8.5c0-.6-.5-1.1-1.1-1.1z\" fill=\"#d5b79f\"><\/path><path d=\"m50.9 42.8v22.1h12.1c.7 0 1.3-.6 1.3-1.3v-20.8z\" fill=\"#d5b79f\"><\/path><path d=\"m63.9 42.8h-13v10.6h13c.6 0 1.1-.5 1.1-1.1v-8.5c0-.5-.5-1-1.1-1z\" fill=\"#c6a28a\"><\/path><path d=\"m49.3 51.2v2.8c0 .9.7 1.6 1.6 1.6s1.6-.7 1.6-1.6v-2.7h-3.2z\" fill=\"#465c6a\"><\/path><circle cx=\"50.9\" cy=\"53.9\" fill=\"#e6e6e8\" r=\".8\"><\/circle><\/g><g><circle cx=\"11.4\" cy=\"53.1\" fill=\"#d95239\" r=\"10.3\"><\/circle><circle cx=\"11.4\" cy=\"53.1\" fill=\"#e8664a\" r=\"6.9\"><\/circle><path d=\"m11.4 42.8v20.7c5.7 0 10.3-4.6 10.3-10.3 0-5.8-4.6-10.4-10.3-10.4z\" fill=\"#e8664a\"><\/path><path d=\"m11.4 46.2v13.8c3.8 0 6.9-3.1 6.9-6.9s-3.1-6.9-6.9-6.9z\" fill=\"#d95239\"><\/path><g><path d=\"m10.6 56.2-3.2-3.1 1.5-1.5 1.7 1.7 3.2-3.2 1.5 1.4z\" fill=\"#fff\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52366c51 e-con-full e-flex e-con e-child\" data-id=\"52366c51\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6307bee6 elementor-widget elementor-widget-heading\" data-id=\"6307bee6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Clear KPIs (Key Performance Indicators)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6da63c14 elementor-widget elementor-widget-text-editor\" data-id=\"6da63c14\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-align: var(--text-align);\">What are you looking to get out of hiring an agency? Sales, brand awareness, building out an online presence? Whatever it is you want, make sure they&#8217;re able to provide it.\u00a0<\/span><\/p><p>There should be a period at the start where you discuss your aims and they clearly outline how they will do it. Again, just like in the last point, they should also be willing to keep you updated on progress at regular intervals.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48ba3b71 e-con-full e-flex e-con e-child\" data-id=\"48ba3b71\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1eb9c6f4 e-con-full e-flex e-con e-child\" data-id=\"1eb9c6f4\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7578c370 e-con-full e-flex e-con e-child\" data-id=\"7578c370\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60e69e69 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"60e69e69\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_1\" viewBox=\"0 0 512 512\"><g><g clip-rule=\"evenodd\" fill-rule=\"evenodd\"><path d=\"m151.54 231.72h208.43c0-50.6 7.99-88.13-47.71-92.95-2.66-.26-4.88-1.79-6.01-4.22-1.13-2.44-.88-5.1.68-7.29l9.24-13.15c1.62-2.3 1.81-5.1.54-7.57-1.3-2.49-3.71-3.97-6.52-3.97h-67.04c-47.37 0-91.62 30.27-91.62 81.13v48.02z\" fill=\"#333\"><\/path><path d=\"m169.83 213.44h171.86c10.06 0 18.28 8.22 18.28 18.28v23.3c0 10.06-8.22 18.28-18.28 18.28h-171.86c-10.06 0-18.28-8.22-18.28-18.28v-23.3c-.01-10.06 8.21-18.28 18.28-18.28z\" fill=\"#cb9968\"><\/path><path d=\"m214.78 303.27h82.43v32.12c0 15.76 8.59 29.28 22.9 35.94 38.64 18 92.92 22.22 92.92 72.28v52.19c0 4.03-3.29 7.31-7.31 7.31h-299.45c-4.03 0-7.31-3.29-7.31-7.31v-52.19c0-50.06 54.28-54.28 92.92-72.28 14.29-6.66 22.9-20.18 22.9-35.94z\" fill=\"#ffd400\"><\/path><path d=\"m214.78 303.27h82.43v32.12c0 11.62 4.65 22 12.81 29.31-7.65 22.5-29.02 38.77-54.02 38.77-25 0-46.37-16.27-54.06-38.78 8.16-7.31 12.84-17.69 12.84-29.31z\" fill=\"#fbbd80\"><\/path><path d=\"m214.78 303.27h82.43v32.12c0 3.6.45 7.06 1.3 10.37-12.33 6.32-26.28 9.92-41.02 9.92h-3.46c-14.6 0-28.4-3.51-40.62-9.72.88-3.37 1.36-6.92 1.36-10.57v-32.12z\" fill=\"#e2aa73\"><\/path><path d=\"m273.15 181.77 10.15 6.75c5.36 3.6 10.91 5.3 17.38 5.3h5.92c12.44 0 22.59 10.15 22.59 22.59v49.1c0 39.4-32.26 71.66-71.69 71.66h-3.46c-39.43 0-71.69-32.26-71.69-71.66v-49.1c0-12.44 10.15-22.59 22.59-22.59h5.92c6.46 0 12.02-1.7 17.38-5.3l10.12-6.75c10.78-7.2 24.05-7.2 34.79 0z\" fill=\"#fbbd80\"><\/path><path d=\"m264.96 336.8c-2.44.25-4.93.37-7.46.37h-3.46c-39.43 0-71.69-32.26-71.69-71.66v-49.1c0-6.8 3-12.93 7.8-17.06v65.76c0 39.43 32.26 71.69 71.69 71.69z\" fill=\"#e2aa73\"><\/path><\/g><path d=\"m328.71 503.11v-33.79c0-4.56 3.69-8.25 8.25-8.25s8.25 3.69 8.25 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3.69v122.37c0 2.44 1.98 4.45 4.45 4.45h14.23c-2.44 0-4.45-2.01-4.45-4.45v-122.38c0-2.01-1.64-3.69-3.66-3.69h-14.26z\" fill=\"#65c43a\"><\/path><path d=\"m457.91 190.51-4.54-4.51c-1.42-1.45-3.77-1.45-5.19 0l-57.54 57.52c-1.08 1.08-1.36 2.61-.79 4 .6 1.42 1.87 2.27 3.4 2.27h14.26c-1.53 0-2.83-.85-3.4-2.27-.6-1.39-.28-2.92.79-4zm-35.29 59.27c2.04 0 3.69 1.67 3.69 3.69v122.37c0 2.44 1.98 4.45 4.45 4.45h14.26c-2.47 0-4.48-2.01-4.48-4.45v-122.38c0-2.01-1.64-3.69-3.66-3.69h-14.26z\" fill=\"#65c43a\"><\/path><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4dcfd164 e-con-full e-flex e-con e-child\" data-id=\"4dcfd164\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64fb6e85 elementor-widget elementor-widget-heading\" data-id=\"64fb6e85\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Experience in Your Niche<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58c19538 elementor-widget elementor-widget-text-editor\" data-id=\"58c19538\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-align: var(--text-align);\">So this isn&#8217;t always a deal breaker, but it&#8217;s something to consider, especially if you work in a niche sector. If they have a proven track record of delivering results for businesses in your niche, they probably know what they&#8217;re talking about. Dedicated agencies have a deeper understanding of your audience, competition and unique challenges that more general firms won&#8217;t.\u00a0<\/span><\/p><p>If they have case studies in your industry that they can show you, you could be on to a winner.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72b9bd6b e-con-full e-flex e-con e-child\" data-id=\"72b9bd6b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-eb49a5f e-con-full e-flex e-con e-child\" data-id=\"eb49a5f\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-50ccb13d e-con-full e-flex e-con e-child\" data-id=\"50ccb13d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59887856 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"59887856\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"511pt\" viewBox=\"0 1 511 511.99998\" width=\"511pt\"><path d=\"m256.402344 463.289062c-114.351563 0-207.386719-93.03125-207.386719-207.386718 0-114.351563 93.035156-207.382813 207.386719-207.382813 114.351562 0 207.382812 93.03125 207.382812 207.382813 0 114.355468-93.03125 207.386718-207.382812 207.386718zm0-397.882812c-105.042969 0-190.496094 85.457031-190.496094 190.496094 0 105.042968 85.453125 190.496094 190.496094 190.496094 105.039062 0 190.496094-85.453126 190.496094-190.496094 0-105.039063-85.457032-190.496094-190.496094-190.496094zm0 0\" fill=\"#ffd151\"><\/path><path d=\"m191.757812 95.628906c0 52.8125-42.816406 95.628906-95.628906 95.628906-52.816406 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7.183593-7.183594.003907-3.960938-3.21875-7.183594-7.183593-7.183594zm0 0\"><\/path><\/g><path d=\"m226.554688 332.816406-3.058594-58.839844c-.242188-4.65625-4.207032-8.222656-8.871094-7.992187-4.65625.242187-8.234375 4.214844-7.992188 8.871094l3.058594 58.839843c.234375 4.507813 3.960938 8.003907 8.425782 8.003907.148437 0 .292968-.003907.445312-.011719 4.65625-.242188 8.234375-4.210938 7.992188-8.871094zm0 0\" fill=\"#83a7c5\"><\/path><path d=\"m236.03125 274.417969h-35.375c-4.292969 0-7.769531-3.480469-7.769531-7.773438v-40.578125c0-4.289062 3.476562-7.769531 7.769531-7.769531h35.375c.667969 0 1.210938.542969 1.210938 1.210937v53.699219c0 .667969-.542969 1.210938-1.210938 1.210938zm0 0\" fill=\"#ff95c2\"><\/path><path d=\"m312.3125 301.402344c-10.511719-6.441406-23.617188-13.355469-39.234375-19.359375-13.101563-5.039063-25.253906-8.390625-35.835937-10.65625 0-16.6875 0-33.371094 0-50.054688 10.613281-2.257812 22.832031-5.613281 36.019531-10.691406 15.5625-5.996094 28.605469-12.90625 39.050781-19.328125zm0 0\" fill=\"#e5f4ff\"><\/path><path d=\"m312.3125 317.691406c-4.664062 0-8.445312-3.78125-8.445312-8.445312v-125.777344c0-4.664062 3.78125-8.445312 8.445312-8.445312s8.445312 3.78125 8.445312 8.445312v125.777344c0 4.664062-3.78125 8.445312-8.445312 8.445312zm0 0\" fill=\"#6464ff\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d05363b e-con-full e-flex e-con e-child\" data-id=\"d05363b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b57c7e3 elementor-widget elementor-widget-heading\" data-id=\"b57c7e3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Using the Correct Channels for Your Customers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dcee46b elementor-widget elementor-widget-text-editor\" data-id=\"2dcee46b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-align: var(--text-align);\">Building on that last point, if they know your industry, they&#8217;ll know the best channel to use. Are you selling novelty socks, and they&#8217;re telling you how you could benefit from &#8216;&#8221;a killer LinkedIn strategy?&#8221; Or are they focusing more on platforms like TikTok and Instagram, where people are actually going to buy your hilarious cat socks?\u00a0<\/span><\/p><p>Unlike having experience in your niche, this is non-negotiable. If you&#8217;re advertising on a platform where your audience doesn&#8217;t hang out, you might as well just set your money on fire.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bf5ac92 e-con-full e-flex e-con e-child\" data-id=\"bf5ac92\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4a653ab e-con-full e-flex e-con e-child\" data-id=\"4a653ab\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-43dfc56 e-con-full e-flex e-con e-child\" data-id=\"43dfc56\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ae924a elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"5ae924a\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div 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20.593-12.655 0-25.193-15.145-47.046-36.792-56.86-3.457 2.784-7.382 5.01-11.63 6.562z\" fill=\"#e5384f\" fill-rule=\"evenodd\"><\/path><\/g><g><path clip-rule=\"evenodd\" d=\"m281.617 233.239c9.286-7.47 15.232-18.953 15.232-31.813 0-22.556-18.279-40.836-40.835-40.836s-40.835 18.279-40.835 40.836c0 12.86 5.947 24.343 15.232 31.813 7.001 5.654 15.906 9.023 25.602 9.023 9.698-.001 18.603-3.37 25.604-9.023z\" fill=\"#ffe5c1\" fill-rule=\"evenodd\"><\/path><\/g><g><path clip-rule=\"evenodd\" d=\"m274.323 197.178c0 12.86-5.947 24.343-15.232 31.813-6.034 4.863-13.475 8.056-21.618 8.847 5.566 2.812 11.864 4.423 18.543 4.423 9.696 0 18.601-3.369 25.602-9.023 9.286-7.47 15.232-18.953 15.232-31.813 0-22.556-18.279-40.836-40.835-40.836-1.348 0-2.695.088-3.984.205 13.211 6.738 22.292 20.506 22.292 36.384z\" fill=\"#fed1a3\" fill-rule=\"evenodd\"><\/path><\/g><g><path clip-rule=\"evenodd\" d=\"m417.449 502.362c0 5.302-4.335 9.638-9.637 9.638h40.425c5.302 0 9.637-4.336 9.637-9.638v-47.925c0-5.302-4.335-9.667-9.637-9.667h-23.727-16.697c5.302 0 9.637 4.365 9.637 9.667v47.925z\" fill=\"#e5384f\" fill-rule=\"evenodd\"><\/path><\/g><g><path clip-rule=\"evenodd\" d=\"m422.898 316.756-37.466 39.43c-8.583 9.023-.322 25.222 15.35 10.868 9.022-8.583 32.955-34.04 42.944-44.029 8.349-8.319 10.897-17.02 9.637-24.343-.146-.791-.322-1.582-.557-2.344-3.427-11.747-16.961-19.158-31.168-14.325 21.999 11.073 10.253 25.749 1.26 34.743z\" fill=\"#fed1a3\" fill-rule=\"evenodd\"><\/path><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c43f4bb e-con-full e-flex e-con e-child\" data-id=\"c43f4bb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7380a1d elementor-widget elementor-widget-heading\" data-id=\"7380a1d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Qualifications and Testimonials<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb5faa1 elementor-widget elementor-widget-text-editor\" data-id=\"bb5faa1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-align: var(--text-align); color: var( --e-global-color-b6c17bc );\">Things like Google Partner status, Facebook Marketing Partner, or certifications in platforms like HubSpot or SEMrush can indicate a great agency. Also, if they proudly advertise testimonials from their previous partners, this is a big thumbs up.\u00a0<\/span><\/p><p>Checking reviews on sites like Trustpilot is also a great way of gauging their reliability. There will always be one or two bad reviews because people love to whinge. But if you notice the same problems mentioned multiple times, turn and run.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7584a4f4 elementor-widget elementor-widget-heading\" data-id=\"7584a4f4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Much Does Digital Marketing Cost?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-109bd485 elementor-widget elementor-widget-text-editor\" data-id=\"109bd485\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-align: var(--text-align);\">It&#8217;s impossible to give a definitive off-the-cuff answer, as agencies will charge based on your specific requirements. If you\u2019re looking for a small, localised social media strategy that will cost far less than someone wanting to use all the channels and advertise internationally.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a015c4f elementor-widget elementor-widget-heading\" data-id=\"a015c4f\" data-element_type=\"widget\" id=\"article-ititle\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How Can I Take Advantage of Digital Marketing?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bfcc58 elementor-widget elementor-widget-text-editor\" data-id=\"7bfcc58\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-align: var(--text-align);\">Hopefully, that&#8217;s cleared up some questions that you may have about <strong>how digital marketing can help your business.<\/strong> The last question you most likely have is, &#8220;How can I take advantage of digital marketing?&#8221; Luckily, the process couldn&#8217;t be more straightforward; all you have to do is tap the button below to compare prices from a range of agencies in minutes.<\/span><\/p><p>This is a free service, and there&#8217;s no obligation to commit. If you don\u2019t like what you see, no worries; just walk away at no expense. To get started, just answer the question below, follow the prompts, and you\u2019ll soon be comparing quotes.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-184cba0 elementor-widget elementor-widget-shortcode\" data-id=\"184cba0\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"container\" data-elementor-id=\"16919\" class=\"elementor elementor-16919\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-275151d6 e-con-full e-flex e-con e-child\" data-id=\"275151d6\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-53a64cee e-con-full e-flex e-con e-child\" data-id=\"53a64cee\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f547a84 elementor-widget elementor-widget-heading\" data-id=\"6f547a84\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What would you like to do?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ccd98c9 e-con-full e-flex e-con e-child\" data-id=\"4ccd98c9\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1fb1d403 elementor-widget elementor-widget-heading\" data-id=\"1fb1d403\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Please select the PRIMARY REASON for requiring digital marketing services.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-73a9ccd0 e-grid e-con-full e-con e-child\" data-id=\"73a9ccd0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2316998b elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"2316998b\" data-element_type=\"widget\" id=\"drop-button\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"https:\/\/commercialexperts.com\/uk\/digital-marketing\/Apply\" rel=\"nofollow\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Brand Awareness<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3973f098 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"3973f098\" data-element_type=\"widget\" id=\"drop-button\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"https:\/\/commercialexperts.com\/uk\/digital-marketing\/Apply\" rel=\"nofollow\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Increase Website Visits<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1f6d40 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"f1f6d40\" data-element_type=\"widget\" id=\"drop-button\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"https:\/\/commercialexperts.com\/uk\/digital-marketing\/Apply\" rel=\"nofollow\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Generate Sales Leads<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c34e2c9 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"c34e2c9\" data-element_type=\"widget\" id=\"drop-button\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"https:\/\/commercialexperts.com\/uk\/digital-marketing\/Apply\" rel=\"nofollow\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check-circle\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Other \/ Unsure<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3db888be elementor-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3db888be\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 1080 1080\" style=\"enable-background:new 0 0 1080 1080;\" xml:space=\"preserve\"><style type=\"text\/css\">\t.st0{display:none;fill:#FFFFFF;}\t.st1{fill:#45378A;}<\/style><g id=\"_x36_ff1e8d1-53ef-4e18-83cb-44b25912cc6c\" transform=\"matrix(1 0 0 1 540 540)\">\t<rect x=\"-540\" y=\"-540\" class=\"st0\" width=\"1080\" height=\"1080\"><\/rect><\/g><g id=\"bbbfeb99-66a1-4030-bfad-d841f1614ce3\" transform=\"matrix(1 0 0 1 540 540)\"><\/g><g transform=\"matrix(2.11 0 0 2.11 540 540)\">\t<g>\t\t<g transform=\"matrix(1 0 0 1 -4.05 -238.64)\">\t\t\t<path class=\"st1\" d=\"M-43.4-17.4h86.8c4.8,0,8.7,3.9,8.7,8.7V8.7c0,4.8-3.9,8.7-8.7,8.7    h-86.8c-4.8,0-8.7-3.9-8.7-8.7V-8.7C-52.1-13.5-48.2-17.4-43.4-17.4z\"><\/path>\t\t<\/g>\t\t<g transform=\"matrix(1 0 0 1 -4.05 25.64)\">\t\t\t<path class=\"st1\" d=\"M0,230.4c84.6,0,161.5-49.1,197-125.9c35.5-76.8,23.1-167.2-31.8-231.6    l17.1-17.1l-24.6-24.6l-17.1,17.1c-34.7-29.6-77.8-47.5-123.3-51v-27.6h-34.7v27.6c-116.1,9.3-204.1,108.6-199.4,224.9    C-212.1,138.5-116.4,230.4,0,230.4z M-135.3-121.1c0.1-0.1,0.2-0.3,0.3-0.4s0.3-0.2,0.4-0.3c74.4-74.2,194.7-74.2,269.1,0    c0.1,0.1,0.3,0.2,0.4,0.3c0.1,0.1,0.2,0.3,0.3,0.4c74.2,74.4,74.2,194.7,0,269.1c-0.1,0.1-0.2,0.3-0.3,0.4s-0.3,0.2-0.4,0.3    c-74.4,74.2-194.7,74.2-269.1,0c-0.1-0.1-0.3-0.2-0.4-0.3c-0.1-0.1-0.2-0.3-0.3-0.4C-209.5,73.6-209.5-46.8-135.3-121.1z\"><\/path>\t\t<\/g>\t\t<g transform=\"matrix(1 0 0 1 188.35 -153.35)\">\t\t\t<path class=\"st1\" d=\"M-30.7-18.4l12.3-12.3c3.4-3.4,8.9-3.4,12.3,0L30.7,6.1    c3.4,3.4,3.4,8.9,0,12.3L18.4,30.7c-3.4,3.4-8.9,3.4-12.3,0L-30.7-6.1C-34.1-9.5-34.1-15-30.7-18.4z\"><\/path>\t\t<\/g>\t\t<g transform=\"matrix(1 0 0 1 -4.05 39.05)\">\t\t\t<path class=\"st1\" d=\"M17.4,0c0,9.6-7.8,17.4-17.4,17.4S-17.4,9.6-17.4,0S-9.6-17.4,0-17.4    S17.4-9.6,17.4,0z\"><\/path>\t\t<\/g>\t\t<g transform=\"matrix(1 0 0 1 -4.05 38.83)\">\t\t\t<path class=\"st1\" d=\"M-138.8,0.2c0,4.8-3.9,8.7-8.7,8.7h-25.6c2,39.9,17.7,78,44.6,107.6    l18.1-18.1c2.2-2.3,5.4-3.2,8.4-2.4c3,0.8,5.4,3.2,6.2,6.2c0.8,3-0.1,6.3-2.4,8.4l-18.1,18.1c29.6,26.9,67.6,42.6,107.6,44.6    v-25.6c0-4.8,3.9-8.7,8.7-8.7s8.7,3.9,8.7,8.7v25.6c39.9-2,78-17.7,107.6-44.6l-18.1-18.1c-3.3-3.4-3.2-8.8,0.1-12.2    c3.3-3.3,8.8-3.4,12.2-0.1l18.1,18.1c26.9-29.6,42.6-67.6,44.6-107.6h-25.6c-4.8,0-8.7-3.9-8.7-8.7s3.9-8.7,8.7-8.7h25.6    c-2-39.9-17.7-78-44.6-107.6L110.4-98c-2.2,2.3-5.4,3.2-8.4,2.4c-3-0.8-5.4-3.2-6.2-6.2c-0.8-3,0.1-6.3,2.4-8.4l18.1-18.1    c-65.9-60.1-166.6-60.1-232.5,0l18.1,18.1c2.3,2.2,3.2,5.4,2.4,8.4c-0.8,3-3.2,5.4-6.2,6.2c-3,0.8-6.3-0.1-8.4-2.4l-18.1-18.1    c-26.9,29.6-42.6,67.6-44.6,107.6h25.6C-142.7-8.5-138.8-4.6-138.8,0.2z M-8.7-33.3v-114c0-4.8,3.9-8.7,8.7-8.7s8.7,3.9,8.7,8.7    v114c16.9,4.4,28,20.6,25.8,38S17.5,35.1,0,35.1s-32.2-13-34.4-30.3C-36.6-12.6-25.6-28.9-8.7-33.3z\"><\/path>\t\t<\/g>\t<\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">It only takes a minute.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-210a7ef8 e-con-full e-flex e-con e-child\" data-id=\"210a7ef8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b56c2a7 elementor-widget elementor-widget-heading\" data-id=\"5b56c2a7\" data-element_type=\"widget\" id=\"article-ititle\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f51f9ac elementor-widget elementor-widget-n-accordion\" data-id=\"2f51f9ac\" data-element_type=\"widget\" id=\"faq-box\" data-settings=\"{&quot;max_items_expended&quot;:&quot;multiple&quot;,&quot;default_state&quot;:&quot;expanded&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-7930\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-7930\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What is the difference between digital marketing and traditional marketing? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-7930\" class=\"elementor-element elementor-element-6031a35 e-con-full e-flex e-con e-child\" data-id=\"6031a35\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ff16fd elementor-widget elementor-widget-text-editor\" data-id=\"9ff16fd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-align: var(--text-align);\">Digital marketing uses online channels such as social media, search engines, and email to reach audiences. These offer precise targeting and measurable results. Traditional marketing employs offline methods like TV, radio, and print ads, often with a broader reach but less specific targeting.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-7931\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-7931\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What are the different types of digital marketing channels? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-7931\" class=\"elementor-element elementor-element-69291a05 e-con-full e-flex e-con e-child\" data-id=\"69291a05\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f648019 elementor-widget elementor-widget-text-editor\" data-id=\"3f648019\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-align: var(--text-align);\">Digital marketing channels include search engines for SEO and PPC campaigns, social media platforms like Facebook, Instagram, and LinkedIn for targeted advertising, email for direct communication, and content marketing via blogs and videos. Each channel caters to specific audience needs and business goals.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-7932\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-7932\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What are the key metrics I should track in digital marketing? marketing channels? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-7932\" class=\"elementor-element elementor-element-6eede23 e-con-full e-flex e-con e-child\" data-id=\"6eede23\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d3f41b4 elementor-widget elementor-widget-text-editor\" data-id=\"d3f41b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-align: var(--text-align);\">Important metrics to monitor include website traffic, conversion rates, click-through rates (CTR), cost-per-click (CPC), customer acquisition cost (CAC), and return on investment (ROI). These metrics help evaluate the effectiveness of your campaigns and inform necessary adjustments.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-7933\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-7933\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How does SEO benefit my business? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-7933\" class=\"elementor-element elementor-element-04a283b e-con-full e-flex e-con e-child\" data-id=\"04a283b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d8e7ac elementor-widget elementor-widget-text-editor\" data-id=\"3d8e7ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-align: var(--text-align);\">SEO increases your website&#8217;s visibility on search engines, increasing organic traffic. This boost in visibility can result in higher brand awareness, more traffic to your site, and increased sales, all achieved without relying solely on paid advertising.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-7934\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-7934\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How can I get digital marketing services for my business? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-7934\" class=\"elementor-element elementor-element-46568e9 e-con-full e-flex e-con e-child\" data-id=\"46568e9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6be8151 elementor-widget elementor-widget-text-editor\" data-id=\"6be8151\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-align: var(--text-align);\">Simply tap on one of the links on this page\u00a0to access a range of UK-based agencies tailored to your needs. It\u2019s free, with no obligation, and it takes just minutes to find the perfect fit for your business.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What is the difference between digital marketing and traditional marketing?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Digital marketing uses online channels such as social media, search engines, and email to reach audiences. These offer precise targeting and measurable results. 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It\\u2019s free, with no obligation, and it takes just minutes to find the perfect fit for your business.\"}}]}<\/script>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51626a36 elementor-widget elementor-widget-shortcode\" data-id=\"51626a36\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"container\" data-elementor-id=\"16921\" class=\"elementor elementor-16921\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14675b81 e-con-full e-flex e-con e-child\" data-id=\"14675b81\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5cb45504 elementor-widget elementor-widget-heading\" data-id=\"5cb45504\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">What's Trending?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-692a08ef elementor-widget elementor-widget-heading\" data-id=\"692a08ef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Find out how you could save your business money<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ed44a8c e-con-full e-flex e-con e-child\" data-id=\"4ed44a8c\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6df316cd e-con-full e-flex e-con e-child\" data-id=\"6df316cd\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38a2194c 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.elementor-element.elementor-element-4788e55 > .elementor-widget-container{margin:0px 0px 0px 0px;padding:0px 3px 0px 0px;}.elementor-1921 .elementor-element.elementor-element-4788e55.elementor-element{--flex-grow:0;--flex-shrink:0;}.elementor-1921 .elementor-element.elementor-element-4788e55{text-align:left;}.elementor-1921 .elementor-element.elementor-element-4788e55 .elementor-heading-title{font-family:\"Poppins\", Sans-serif;font-size:12px;font-weight:700;text-transform:capitalize;text-decoration:none;line-height:2.25em;letter-spacing:-0.01em;word-spacing:0em;color:#FFFFFF;}.elementor-1921 .elementor-element.elementor-element-985fef4 > .elementor-widget-container{padding:0px 0px 0px 0px;}.elementor-1921 .elementor-element.elementor-element-985fef4{text-align:right;}.elementor-1921 .elementor-element.elementor-element-985fef4 .elementor-heading-title{font-family:\"Poppins\", 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);max-width:auto;--container-widget-width:auto;--container-widget-flex-grow:0;text-align:left;}.elementor-1921 .elementor-element.elementor-element-4788e55 .elementor-heading-title{font-size:12px;line-height:1.2em;}.elementor-1921 .elementor-element.elementor-element-985fef4 .elementor-heading-title{font-size:12px;line-height:1.2em;}}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"1921\" class=\"elementor elementor-1921 e-loop-item e-loop-item-17362 post-17362 post type-post status-publish format-standard has-post-thumbnail hentry category-digital-marketing category-digital-marketing-reviews\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-5b59782 e-con-full e-flex e-con e-parent\" data-id=\"5b59782\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/commercialexperts.com\/uk\/digital-marketing\/top-5-digital-marketing-agencies\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d50222e elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"d50222e\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Top 5 Digital Marketing Agencies in the UK<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a41ec7 e-con-full e-flex e-con e-child\" data-id=\"7a41ec7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4788e55 elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"4788e55\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">By Stephen Thompson -<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-985fef4 elementor-widget elementor-widget-heading\" data-id=\"985fef4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">10 Mar 2025<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43e3ec87 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"43e3ec87\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3cee5050 elementor-grid-1 elementor-posts--align-left whats-trending elementor-posts--thumbnail-left elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"3cee5050\" data-element_type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-17320 post type-post status-publish format-standard has-post-thumbnail hentry category-digital-marketing category-digital-marketing-guide\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/commercialexperts.com\/uk\/digital-marketing\/digital-marketing-guide\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/commercialexperts.com\/uk\/wp-content\/uploads\/sites\/4\/2025\/03\/The-Ultimate-Digital-Marketing-Guide.png\" class=\"attachment-full size-full wp-image-17685\" alt=\"The Ultimate Digital Marketing Guide\" srcset=\"https:\/\/commercialexperts.com\/uk\/wp-content\/uploads\/sites\/4\/2025\/03\/The-Ultimate-Digital-Marketing-Guide.png 800w, https:\/\/commercialexperts.com\/uk\/wp-content\/uploads\/sites\/4\/2025\/03\/The-Ultimate-Digital-Marketing-Guide-300x200.png 300w, https:\/\/commercialexperts.com\/uk\/wp-content\/uploads\/sites\/4\/2025\/03\/The-Ultimate-Digital-Marketing-Guide-768x512.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/commercialexperts.com\/uk\/digital-marketing\/digital-marketing-guide\/\" >\n\t\t\t\tThe Ultimate Digital Marketing Guide\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Marketing has changed drastically in recent times, here&#8217;s your guide on how to make the most<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1249042b elementor-align-right elementor-widget elementor-widget-button\" data-id=\"1249042b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/commercialexperts.com\/uk\/articles\/digital-marketing\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View all<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2af9dbf5 e-con-full elementor-hidden-desktop elementor-hidden-tablet e-flex e-con e-child\" data-id=\"2af9dbf5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22b6e6e1 elementor-grid-1 elementor-posts--align-left whats-trending elementor-posts--thumbnail-left elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"22b6e6e1\" data-element_type=\"widget\" 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href=\"https:\/\/commercialexperts.com\/uk\/digital-marketing\/digital-marketing-guide\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/commercialexperts.com\/uk\/wp-content\/uploads\/sites\/4\/2025\/03\/The-Ultimate-Digital-Marketing-Guide.png\" class=\"attachment-full size-full wp-image-17685\" alt=\"The Ultimate Digital Marketing Guide\" srcset=\"https:\/\/commercialexperts.com\/uk\/wp-content\/uploads\/sites\/4\/2025\/03\/The-Ultimate-Digital-Marketing-Guide.png 800w, https:\/\/commercialexperts.com\/uk\/wp-content\/uploads\/sites\/4\/2025\/03\/The-Ultimate-Digital-Marketing-Guide-300x200.png 300w, https:\/\/commercialexperts.com\/uk\/wp-content\/uploads\/sites\/4\/2025\/03\/The-Ultimate-Digital-Marketing-Guide-768x512.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/commercialexperts.com\/uk\/digital-marketing\/digital-marketing-guide\/\" >\n\t\t\t\tThe Ultimate Digital Marketing Guide\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-710373a8 elementor-align-right elementor-mobile-align-right elementor-widget elementor-widget-button\" data-id=\"710373a8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/commercialexperts.com\/uk\/articles\/digital-marketing\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View all<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Marketing has changed drastically in recent times, here&#8217;s your guide on how to make the most of it. Marketing has changed drastically in recent times, here&#8217;s your guide on how<\/p>\n","protected":false},"author":13,"featured_media":17685,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26,53],"tags":[],"content_type":[],"ppma_author":[39,14],"class_list":["post-17320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-digital-marketing-guide"],"acf":[],"authors":[{"term_id":39,"user_id":13,"is_guest":0,"slug":"stephen-thompson","display_name":"Stephen Thompson","avatar_url":{"url":"https:\/\/commercialexperts.com\/uk\/wp-content\/uploads\/sites\/4\/2024\/11\/steve-o.png","url2x":"https:\/\/commercialexperts.com\/uk\/wp-content\/uploads\/sites\/4\/2024\/11\/steve-o.png"},"first_name":"Stephen","last_name":"Thompson","user_url":"","job_title":"","description":""},{"term_id":14,"user_id":4,"is_guest":0,"slug":"adam-jackson-wright","display_name":"Adam Jackson-Wright","avatar_url":{"url":"https:\/\/commercialexperts.com\/uk\/wp-content\/uploads\/sites\/4\/2025\/06\/DSC08189-1-1-e1749120945402.png","url2x":"https:\/\/commercialexperts.com\/uk\/wp-content\/uploads\/sites\/4\/2025\/06\/DSC08189-1-1-e1749120945402.png"},"first_name":"Adam","last_name":"Jackson-Wright","user_url":"","job_title":"","description":"Copywriter"}],"_links":{"self":[{"href":"https:\/\/commercialexperts.com\/uk\/wp-json\/wp\/v2\/posts\/17320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/commercialexperts.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/commercialexperts.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/commercialexperts.com\/uk\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/commercialexperts.com\/uk\/wp-json\/wp\/v2\/comments?post=17320"}],"version-history":[{"count":87,"href":"https:\/\/commercialexperts.com\/uk\/wp-json\/wp\/v2\/posts\/17320\/revisions"}],"predecessor-version":[{"id":20435,"href":"https:\/\/commercialexperts.com\/uk\/wp-json\/wp\/v2\/posts\/17320\/revisions\/20435"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/commercialexperts.com\/uk\/wp-json\/wp\/v2\/media\/17685"}],"wp:attachment":[{"href":"https:\/\/commercialexperts.com\/uk\/wp-json\/wp\/v2\/media?parent=17320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/commercialexperts.com\/uk\/wp-json\/wp\/v2\/categories?post=17320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/commercialexperts.com\/uk\/wp-json\/wp\/v2\/tags?post=17320"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/commercialexperts.com\/uk\/wp-json\/wp\/v2\/content_type?post=17320"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/commercialexperts.com\/uk\/wp-json\/wp\/v2\/ppma_author?post=17320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}