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Turn clicks into customers on TikTok?
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Why digital marketing?
Helping your business to succeed
Marketing has always been a fundamental part of any successful business.
Although the fundamentals of marketing have remained the same since the days of Don Draper, the way in which it’s presented has changed massively.
Everyone and everything is now online and the US alone has over 200m people who are active online shoppers.
A winning marketing strategy can be the difference between you walking away with a happy customer or losing a sale to a direct competitor.
Still not convinced?
Facebook has over 2.38 billion monthly users and Google is the world’s most popular online search engine with over 3.5 billion searches every single day.
Literally billions of people you aren’t reaching by not advertising online.
What is digital marketing?
It’s just regular marketing…digitally.
Back in the ‘golden age of advertising’, advertisers would be buying up space anywhere they could.
Billboards, newspapers, magazines, if there was space to reach eyes, you could bet your bottom dollar that someone would be trying to use it for advertising space.
It’s not changed today, except now advertisers are buying that space online.
Remember when you last scrolled through Facebook and saw a weirdly specific ad for that product you’ve been looking at?
That’s digital marketing.
The email from a local restaurant offering 10% off your next bill?
Digital marketing.
If you're searching for a new pair of sneakers, then those that naturally appear at the top of your search are benefiting from digital marketing, specifically Search Engine Optimization.
What are the benefits of digital marketing?
Reach new customers
Newspapers used to be a great way to advertise. Everyone read them so they were premium space for businesses to get in front of as many eyes as possible.
People still read the news daily but more and more people are opting for digital versions especially those via social media.
We’ve already mentioned how many people are active users on Facebook, but here’s a reminder, 2.38 billion.
Newsfeeds are the new newspapers and one all businesses should be using.
Suits all budgets
Because you can spend as little or as much as you like, this makes digital marketing a great way for businesses of all sizes to achieve their aims.
Grow your profits
Of all of the people online, 2.14 billion of those were active shoppers in 2021.
Tapping into just a fraction of these could see your profits skyrocket.
It’s so effective that some businesses have seen a 150% return on their advertising investment when using digital marketing.
Improve productivity
A well executed marketing campaign takes a lot of blood, sweat and tears to get right.
Some businesses just don’t have the time or resources to dedicate to this process.
An agency can take care of all of this for you so you can focus on keeping all of the other plates spinning.
Target ideal customers
Knowing your ideal customers is key and that’s exactly the type of data you can get via digital marketing.
For example if all the data suggests that your ideal customers are males over the age of 30 who live on the east side of town, then you can build future strategy around these findings.
Depending on the platform you can even target something as specific as somebody's job title.
It’s dynamic
Advertising on Facebook and not really getting the results you need?
No worries, maybe try Google?
Digital marketing is so dynamic with diverse platforms that you can chop and change how you advertise with minimal hassle.
What types of digital marketing are available?
Social media
Did you know that by 2025 it is predicted that 4.41 billion people will be users of social media.
Although most people are there to look at pictures of their friends' cats or argue with strangers online about who the best linebacker of the 2000s was, it is a perfect marketing platform.
More than half of customers use social media as a way of researching a product.
These include Facebook, Twitter, Instagram, Snapchat, LinkedIn, TikTok and whatever the next big thing is.
Pay-Per-Click (PPC)
PPC does what it says on the tin.
You only pay when someone clicks on one of your ads.
These will appear in popular search engines such as Google and Bing.
Without getting too technical it’s all about key words and phrases. If you sell hats, you are going to want to appear when someone looks for hats, makes sense right?
Google alone has some great returns with an average of $2 gained for every $1 spent.
Search engine optimization (SEO)
So the old marketing joke goes, ‘where is the best place to hide a dead body?...On the second page of Google’.
75% of people won’t bother searching past the first page of Google so it’s essential your business appears as high as possible.
SEO campaigns help you reach the top of the pile organically with well optimized and relevant content amongst other factors.
The higher you are the more chance of a sale. It really is as black and white as that.
Email marketing
Email has been around longer than all of the more fashionable media platforms and will most likely be around long after they have stopped being cool.
To most, the trusty email is just what our grandparents still use to send us ‘hilarious’ chainmail pictures but email marketing can pay outrageous dividends when used correctly.
For every $1 spent there is an average return of $42.
It’s a great way to spread your brand and particularly useful to send reminders to those who have left your site with a cart full of items.
Display ads
You’ll find these typically surrounding online articles and can be found on some of the world’s most popular sites.
This is a great way to piggy-back on their size and the more reputable the site the more reputable your business will be perceived.
YouTube is also part of Google’s Display Network which is becoming an increasingly popular way to advertise.
Native Ads
Doctors are baffled at how this weight loss remedy is helping people drop weight.
Those types of ads that you see when reading online articles are native ads.
Although a lot are used for spammy, click bait nonsense, savvy marketers can use native ads (called this because they are typically disguised as an article on the site) to drive sales.
Also if you’re in a certain niche, you can make sure that you appear on sites specific to your field, making your ad even more relevant to a potential customer.
How much does digital marketing cost?
Right now it is impossible to give a definitive answer because there are so many factors that will determine the price.
If you want to run a localized campaign in a small town then this is going to cost far less than a huge nationwide campaign where you’re wanting to completely blow your competition out of the water.
Like most things in life the more you want the more it’s going to cost.
How can I hire a digital marketer for my business?
Hopefully that's cleared up some questions that you may have regarding how digital marketing can help your business.
Now the last one you most likely have, is "how can I take advantage of digital marketing"? Well the process couldn't be simpler; all you have to do is click the "Start Free Quote" button to start comparing prices in seconds.
This is an absolutely free service and there's no obligation to commit, so click the button, follow the prompts and get comparing now.