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    Explained: The Costs of Digital Marketing in 2024

    Digital marketing is a proven way of finding new customers, but how much do those customers cost to find?

    What is Digital Marketing?

    Digital marketing, sometimes called digital advertising, can be defined simply as any marketing you do via digital means; through social media advertising, pay-per-click, or search engine optimisation. 

     

    Businesses all over the world in all kinds of industries utilise digital marketing. It offers opportunities to attract new customers and nurture long-standing customer relationships, giving businesses access to the digital spheres where consumers spend their time. Its benefits are obvious.  

    How Much Does Digital Marketing Cost?

    While digital marketing does offer limitless opportunities for your business to grow, it does come at a cost. Marketing businesses is one of the main ways that the big search engines and social media platforms make their money; their systems give businesses like yours access to the customers you want to engage with, and they often charge for this access.

     

    There is no definitive answer to the question, as the cost of digital marketing is essentially however much you choose to spend. There are ways of doing it cheaply, for example by only advertising a limited number of products or services on a limited number of platforms, and there is an opportunity to make digital marketing your primary focus, spending big budgets on multiple platforms. 

     

    There are also ways to use these platforms to market your business for free. Many businesses rely solely on free methods of digital marketing, and many of them can have success in doing so. However, the businesses that pay can jump the virtual queue, so that their business is the one that gets seen first. 

    Popular Marketing Platforms

    Popular digital advertising platforms include Facebook ads and Instagram ads, both of which are owned by the common parent company, Meta. They are two of the most used social media platforms in the world; each with user numbers in the billions. It's no surprise, then, that they're also very popular with businesses. 

     

    Many businesses choose to utilise these platforms to market their business. Furthermore, many of them choose to use the paid advertising options provided as a way of boosting their online presence. Both of them offer several ways to advertise your services and also ways in which to monitor your adverts. 

     

    One of the newer platforms to establish itself in a position of influence is TikTok, which has amassed a billion users since its launch. For this reason, many companies have flocked there too as its number of users ensures that target audiences are on TikTok. Like several other platforms, TikTok also offers scope for businesses to advertise to its users. 

     

    Different social media platforms will suit different businesses better, with platforms like Instagram and Pinterest being better for visually stimulating products and platforms like LinkedIn being better for more B2B-focused businesses. The best platform for your business, therefore, will depend on the nature of your business. 

    Compare The Best Digital Marketing Service Providers

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    You could save your business £1000s

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    Our Partners
    • Add People Limited
    • Brandwin Digital Limited
    • Yell Limited
    Our Products
    • Business Accountancy
    • Business Epos Systems
    • Business Telephone Systems
    • Commercial Waste Collection
    • Digital Marketing
    • Fleet Tracking
    • Invoice Finance
    • Merchant Accounts
    • Website Design
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      Pay-Per-Click Advertising

      Pay-per-click, or PPC, is advertising your business on a platform's search results pages. If you pay, your chosen content will get bumped up the page, making it more likely that potential customers will see your business.

       

      Numerous platforms offer PPC advertising to businesses, including social media platforms and search engines. One of the most popular PPC providers is Google. 

       

      Google is the most popular search engine in the world, so when potential customers are looking for a service, they'll likely look for one on Google. A PPC advert will be amongst the first results on the page, increasing the chances of being clicked significantly. One of the big draws of PPC is that you only pay if your advert is clicked, essentially meaning that you only ever pay for advertising when the advert itself does its job. 

       

      What's more, is that Google Search users have already typed in exactly what they're looking for, so your advert will only ever appear in front of people who are actively interested in what your business offers. As well as allowing you to accurately target potential customers, a Google PPC campaign can be set up relatively easily. 

       

      The main drawback of using Google to promote your business is its lack of awareness-building. If your business operates within a niche industry and is therefore not Googled a lot, then you could waste time, effort, and money on adverts that underperform. In these circumstances, using PPC on social media channels is your best choice, as these platforms are better for boosting brand awareness.  

      Understanding CPC and CPM

      The amount you pay for each time a user is referred to as CPC, or cost per click. The ultimate aim for your business is to get as many clicks as possible for the cheapest CPC possible. 

       

      Essentially, your business pays a fee each time a user clicks on your advert. CPC is often used for performance-based campaigns, where the goal is to drive traffic to a website or generate leads for a business. This means a clear call to action on the page the advert directs users to is essential. 

       

      CPM is a billing model whereby your business pays a fee for every 1,000 impressions your advert gets. Businesses usually use this method on a campaign to raise brand awareness, rather than generate leads. CPM campaigns can focus on specific services or products, or your business. They can be effective if getting your name out there is your main focus. 

      Get Your Digital Marketing Service Today 

      Digital marketing can be an invaluable asset for businesses of all sizes. Your business can gain a broader audience reach, manage customer targeting, and effectively boost your brand's awareness. 

       

      There are numerous digital marketing services you could use to enhance your business. We can find you the best one. Begin comparing personalised quotes within minutes by clicking the button. 

      FAQs

      Your Questions Answered

      The cost of digital marketing can vary depending on many factors, including the size of your business, your target audience, your industry, and your marketing goals. 

       

      There is no definitive answer to the question, as the cost of digital marketing is essentially however much you choose to spend.  

      Start by setting a realistic budget based on your business's revenue, then break down your budget by marketing methods, such as PPC and social media. It's also important to remember to adjust your budget as needed based on your results.

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      Read more about how to save your business money
      Hootsuite Review

      What is Hootsuite?Hootsuite is a social media management platform designed to help businesses manage their social media presence across multiple platforms.  Whether your business has a presence on Twitter, Facebook, Instagram, or something else like LinkedIn, Pinterest, or YouTube, Hootsuite aims to improve how you connect with your customer base on social media. Benefits of HootsuiteOften considered to be one of the most useful and versatile social media tools on the market, Hootsuite allows you to manage, plan, and monitor your social media content by consolidating all of your profiles within its own platform.  In the modern world, which is placing more emphasis on social media content, businesses both large and small struggle to keep on top of their content output; Hootsuite makes all of this easier and gives you and your team more time to focus on other aspects of your business.  Hootsuite's FeaturesHootsuite offers a range of social media tools that are built to simplify your marketing, accelerate sales, and streamline customer service. Some of the features available on the platform are listed below: automatic post schedulingsocial media monitoringperformance analysis basic task management As well as the above, the platform also allows you to break down which staff members have access to which profiles, allowing them to focus only on what they need to. This also increases accountability within your team, with errors being easy to trace.  The simplicity Hootsuite offers with its integration is also a stand-out feature. With options to integrate with over 100 different applications, linking up your most effective social media platforms has never been easier.  Hootsuite's most useful feature, however, is the Hootsuite Academy, which offers a large range of courses that teach and coach businesses like yours on how to make the most of social media marketing. This is a great way to save money on training either yourself or your staff and further integrates your social media strategy with Hootsuite's system. How Much Does Hootsuite Cost?This is often the most important thing businesses want to know, especially ones that are just starting out. In the case of Hootsuite, the answer is nothing; at least not to begin with. At the time of writing, they offer a free 30-day trial for a lot of their packages and, after that, the amount you pay depends on what kind of features you need. The most limited subscription is the professional package, which gives you access to the basic features, and costs £89 per month. From there, it goes up steadily for the more advanced features. A team subscription is £249 per month and a business subscription is £660 per month.   The prices shown here were accurate in the summer of 2024 and, depending on when you're reading this, they may have changed. As ever, it's important to assess exactly what features you need before you commit to any subscription. Make the most of the free trial so you know how Hootsuite's features work for you. Is Hootsuite Good For Small Businesses?Hootsuite's innovative features make it a safe bet for any business looking to have more control over its social media marketing. By consolidating functionality and grouping data into its all-in-one system, it can quickly become an invaluable tool for a business.  While it does offer features designed for large businesses with big media teams, it also offers simpler and, perhaps more importantly, cheaper alternatives to suit smaller businesses with less to worry about in terms of their social media. So, if you have a smaller business and want to keep on top of your channels, Hootsuite can provide you with the solutions you need. 

      Top Five Digital Marketing Tools

      What is Social Media Marketing?Social media marketing is an essential part of any digital marketing strategy. It allows businesses to connect with their target audience, build relationships, and promote their products or services.  However, managing social media accounts can be time-consuming and challenging, especially for small businesses with limited resources. This is where social media tools can come in handy.The Best Social Media Tools for BusinessesSocial media tools can help businesses save time, increase efficiency, and improve their social media performance. They offer a variety of features, such as scheduling, analytics, and listening, making them an essential part of any digital marketing strategy. When choosing social media tools for your business, you need to consider your budget, social media platforms, features, and team size With this in mind, we've put together this list of five social media tools to consider for your business. How to Choose the Right Social Media Tools for Your BusinessWhen choosing social media tools for your business, there are a few things to keep in mind: Your budgetYour social media platformsYour team size Social media tools can range in price from free to hundreds of pounds per month, so you need to make sure you're choosing a tool that's affordable. You don't want to be paying for features that you don't need.  Equally, you don't want to choose a digital marketing platform that works best for a platform you don't really use, so you should carefully consider which platforms your business wants to use for its marketing and base your choice on that. The table below shows a general comparison of the four social media tools. The specific features and pricing may vary depending on the plan you choose.

      Digital Marketing: Everything You Need to Know

      What Is Digital Marketing?Digital marketing promotes your business using digital channels like social media, search engines, and even emails.  Billboards, newspapers, and the Yellow Pages were once the go-tos for marketers. Social media are today's newspapers, with a staggering 4.7 billion users all waiting to see what your business has to offer them. Search engines are just a much faster version of the Yellow Pages, with Google processing 8.5 billion searches every single day. And billboards... Well, billboards are still here, but they are now using digital technology to broadcast your business to the masses. Still not convinced? Well, here are five ways that your business can benefit from a properly utilised digital marketing strategy.