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    Five Digital Marketing Tools Your Business Could Benefit From

    We've done the research so you don't have to, take a look below...

    Last updated 09/05/2024

    What is Social Media Marketing?

    Social media marketing is an essential part of any digital marketing strategy. It allows businesses to connect with their target audience, build relationships, and promote their products or services.

    However, managing social media accounts can be time-consuming and challenging, especially for small businesses with limited resources. This is where social media tools can come in handy.

    The Best Social Media Tools for Businesses

    Social media tools can help businesses save time, increase efficiency, and improve their social media performance. They offer a variety of features, such as scheduling, analytics, and listening, making them an essential part of any digital marketing strategy.

    When choosing social media tools for your business, you need to consider your budget, social media platforms, features, and team size With this in mind, we've put together this list of five social media tools to consider for your business. 
     

    Hootsuite

    Hootsuite is a popular all-in-one social media management tool that allows businesses to manage all of their social media accounts from a single dashboard. It offers a variety of features, including:

    • Scheduling: Hootsuite allows you to schedule posts in advance for all of your social media accounts. This can save you a lot of time, especially if you manage multiple accounts.
    • Analytics: Hootsuite provides detailed analytics on your social media performance. This data can help you understand your audience and what content is resonating with them.
    • Team collaboration: Hootsuite allows you to collaborate with other team members on social media management tasks. This is ideal for businesses with multiple people managing their social media accounts.

    Hootsuite is the most popular social media management tool on the market, and for good reason. It offers a wide range of features, including scheduling, analytics, and team collaboration. Hootsuite is also known for its ease of use and its ability to integrate with a variety of other business tools.

    Sprout Social

    Sprout Social is another popular all-in-one social media management tool. It offers a similar set of features to Hootsuite, but it also has some unique features, such as social listening and reputation management.

    Social listening allows you to monitor social media conversations for mentions of your brand or keywords of interest. This can help you identify potential customers and track your reputation. Reputation management, meanwhile allows you to respond to negative social media comments and reviews. This can help you protect your reputation and build trust with potential customers.

    Sprout Social is a good option for businesses that want to track their brand reputation and respond to negative social media comments and reviews.

    Buffer

    Buffer is a good option for businesses on a budget. It offers a variety of features, including scheduling posts, analysing their performance, and allowing collaboration between team members on social media management tasks.

    Buffer Publish is useful when it comes to posting and scheduling content, with plenty of options for link shortening. Many businesses would likely find its ease of use helpful, as it makes managing social media swiftly and all within one screen.

    However, Buffer does have some limitations, such as the number of social media accounts you can manage and the number of posts you can schedule per month.

    Zoho Social

    Zoho Social is a good option for small businesses and teams. It several features, including scheduling, analytics, and team collaboration, and also comes at an affordable. Its ease of use is its big draw: you can see total audience engagement, with an indicator that shows week-to-week changes in your performance, which is handy if you're just getting started with social media marketing. 

    The programme is further improved by such as Zoho CRM and Zoho Sale, which focus on specific areas within your business and can be integrated within the main application. 
     

    Tailwind

    Tailwind is a good option for businesses that use Pinterest and Instagram. Its features include the usual suspects, like scheduling and analytics, but Tailwind also comes with hashtag research - which makes it ideal for you if you use social media platforms that make heavy use of hashtags

    Many of its features are specifically designed for the two platforms mentioned; SmartSchedule, for example, automatically schedules your posts at the best times for engagement. The platform's hashtag research tool and analytics dashboard are also well-suited to these platforms. 

    How to Choose the Right Social Media Tools for Your Business

    When choosing social media tools for your business, there are a few things to keep in mind:

    • Your budget
    • Your social media platforms
    • Your team size

    Social media tools can range in price from free to hundreds of pounds per month, so you need to make sure you're choosing a tool that's affordable. You don't want to be paying for features that you don't need. 

    Equally, you don't want to choose a digital marketing platform that works best for a platform you don't really use, so you should carefully consider which platforms your business wants to use for its marketing and base your choice on that. 

     

    FeatureHootsuiteSprout SocialBufferZoho SocialTailwind
    Platforms SupportedAll major platformsAll major platformsAll major platformsAll major platformsPinterest, Instagram
    Scheduling
    Analytics
    Team Collaboration
    Social Listening
    Reputation Management
    PricingStarts at £99/monthStarts at £99/monthStarts at £15/monthStarts at £10/monthStarts at £15/month
    Best ForBusinesses of all sizesBusinesses of all sizesSmall businessesSmall businessesBusinesses that use Pinterest and Instagram

     

    *Please note that this is just a general comparison of the four social media tools. The specific features and pricing may vary depending on the plan you choose.

    FAQs

    Social media tools are software applications that help businesses manage their social media accounts and campaigns. They offer a variety of features, such as scheduling, analytics, and team collaboration.

    When choosing social media tools for your business, there are a few things to consider:

    • Your budget
    • Your social media platforms
    • The features that are important to you
    • Your team size