What Is Digital Marketing?
Digital = electronic technology.
Marketing = marketing.
And that concludes our intensive digital marketing course.
No, but seriously, digital marketing is when you promote your business using digital channels like social media, search engines, and even emails.
Billboards, newspapers, and the Yellow Pages were once the go-tos for marketers.
Social media are today's newspapers, with a staggering 4.7 billion users all waiting to see what your business has to offer them.
Search engines are just a much faster version of the Yellow Pages, with Google processing 8.5 billion searches every single day.
And billboards... Well, billboards are still here, but they are now using digital technology to broadcast your business to the masses.
Benefits of Digital Marketing
Still not convinced? Well, here are five ways that your business can benefit from a properly utilised digital marketing strategy.
1. Reach New Customers
Did you know that there are 5.16 billion global internet users? That's 5.16 billion people you have the potential to reach if you advertise online.
If you're a local plumber, internet users in Bolivia probably won't be of much use to you, but with local digital marketing strategies, you will be able to reach more people a bit closer to home.
2. Boost Your Profits
Emails may not be the coolest digital platform, but their average return on investment is 3,900%, which is pretty cool.
With digital marketing, you can be as precise as you like with your targeting, with some platforms allowing you to target specific locations, ages, genders, and even job titles.
This way, you can get your business in front of those who are most likely to take action.
3. Flexible to Your Needs
Your business is unique, which means your digital marketing strategy should be as well.
Social media ads may work for one business, but search engine marketing may be best for you. That's the beauty of digital marketing-you can easily make it work for you.
4. Build Customer Trust
Banner ads, in particular, are great for this because they let you advertise on popular websites.
It will greatly increase your credibility in their eyes if they see you on one of these sites, even more so if it's related to your line of work.
With consistent blog posts as part of your content marketing strategy, you could soon become an authority in your particular industry, giving you an edge over your competitors.
5. Trackable Results
There are an array of tools at your disposal to effectively track the performance of your ads with pinpoint precision.
Traffic, why customers are leaving your site with an empty basket, and behavioural heatmaps can all be tracked through different technologies and used to improve your overall strategy.