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Why Is Digital Marketing Important?

A clear digital marketing strategy is invaluable for many businesses; here's why...

What Is Digital Marketing?

Digital marketing, sometimes called online marketing, involves the promotion of brands, products, and services to engage with potential customers through digital communication methods. 

 

Digital marketing encompasses email, social media, and web-based ads to form a targeted advertising campaign to appeal to potential customers. In simple terms, if a marketing campaign involves digital technology, it's digital marketing.

Types of Digital Marketing

There are various types of digital marketing strategies that businesses can leverage to reach their target audience and achieve their marketing objectives. Before you dive in, it's essential to familiarise yourself with the various forms of digital marketing that businesses should, and often do, use. 

 

Combining multiple strategies can create a well-rounded and effective digital marketing campaign.

SEO & Website Content

Search Engine Optimisation, or SEO, revolves around incorporating various methods into a website's content to enhance its ranking on search engines; which acts to boost the number of visitors to your website. Effective SEO involves practices such as internal linking, quality content, easy website navigation, and keywords to maximise the chances of Google ranking a website highly.  

 

It sounds technical and, in some ways, it is, but it can be used with little expertise and its benefit to your business could prove invaluable. The higher your website appears on Google's search pages, the more exposure your brand can gain. 

 

Website content differs from SEO slightly; centring on producing well-informed articles, blogs, and videos to attract customers to your website. This boosts brand awareness and generates leads for your business. 

Email Marketing

Email marketing remains a fundamental tool for digital marketing. It allows your business to send tailored emails to customers and facilitate engagement with customers from a wide range of groups. 

 

Email marketing also allows you to push content and offer discounts, while effectively guiding customers back to your website. 

Social Media Marketing

Social media is one of the most important digital marketing tools you've got. It's an effective, cheap instrument for a business to promote its brand and expand its reach. The social aspect of social media means it is the perfect area in which to build a community around your business. Customers can become more engaged and more loyal through being exposed to your brand on social media.  

 

Whether it's Instagram, Facebook, TikTok, X (formerly known as Twitter), or LinkedIn, one of the most important things to do is evaluate which platform is most effective for your business. Different platforms suit different businesses because they're used by different potential customers, which means social media marketing needs careful consideration from the beginning. 

 

Social media enables you to naturally connect with your customers, while also offering the choice to enhance posts via paid advertising. This affords you the chance to precisely target distinct interests and demographics.

Why Is Digital Marketing Important For Businesses?

As well as the obvious benefit of allowing businesses like yours to reach a larger audience, digital marketing also has several other advantages over traditional marketing methods, all of which add to its importance in the modern world.

 

For starters, digital marketing is often more cost-effective than traditional advertising, and enables businesses to accurately measure success daily, meaning you can change your approach as required.

 

As well as this, it allows you to enhance how you build your brand awareness, allowing your business to build a digital community with your customers which, in turn, increases your customer loyalty.   

 

Digital marketing also gives your business flexibility in the way it chooses to appeal to customers; not only by allowing you to quickly change the products and services you are pushing, but also by allowing you to change how they are pushed. All of these decisions can be informed by accurate data, giving you increased confidence.  

 

In congested markets, the advantages digital marketing grants you mean you can remain competitive and stand out from their competitors. Its affordability, even for businesses with small marketing budgets, also means there are advantages easy to make the most of. 

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Our Partners
  • Add People Limited
  • Brandwin Digital Limited
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Our Products
  • Business Accountancy
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  • Business Telephone Systems
  • Commercial Waste Collection
  • Digital Marketing
  • Fleet Tracking
  • Invoice Finance
  • Merchant Accounts
  • Website Design
Our Website Design Partners
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FAQs

Your Questions Answered

Digital marketing, sometimes called online marketing, involves the promotion of brands, products, and services to engage with potential customers through digital communication methods.

There are various types of digital marketing strategies that businesses can leverage to reach their target audience and achieve their marketing objectives. Here are some examples of the different digital marketing types:
 

  • SEO
  • Email marketing
  • Social media
  • PPC

Whether it's Instagram, Facebook, TikTok, X (formerly known as Twitter), or LinkedIn, one of the most important things to do is evaluate which platform is most effective for your business. 

 

Different platforms suit different businesses because they're used by different potential customers, which means social media marketing needs careful consideration from the beginning.

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Read more about how to save your business money
Hootsuite Review

What is Hootsuite?Hootsuite is a social media management platform designed to help businesses manage their social media presence across multiple platforms.  Whether your business has a presence on Twitter, Facebook, Instagram, or something else like LinkedIn, Pinterest, or YouTube, Hootsuite aims to improve how you connect with your customer base on social media. Benefits of HootsuiteOften considered to be one of the most useful and versatile social media tools on the market, Hootsuite allows you to manage, plan, and monitor your social media content by consolidating all of your profiles within its own platform.  In the modern world, which is placing more emphasis on social media content, businesses both large and small struggle to keep on top of their content output; Hootsuite makes all of this easier and gives you and your team more time to focus on other aspects of your business.  Hootsuite's FeaturesHootsuite offers a range of social media tools that are built to simplify your marketing, accelerate sales, and streamline customer service. Some of the features available on the platform are listed below: automatic post schedulingsocial media monitoringperformance analysis basic task management As well as the above, the platform also allows you to break down which staff members have access to which profiles, allowing them to focus only on what they need to. This also increases accountability within your team, with errors being easy to trace.  The simplicity Hootsuite offers with its integration is also a stand-out feature. With options to integrate with over 100 different applications, linking up your most effective social media platforms has never been easier.  Hootsuite's most useful feature, however, is the Hootsuite Academy, which offers a large range of courses that teach and coach businesses like yours on how to make the most of social media marketing. This is a great way to save money on training either yourself or your staff and further integrates your social media strategy with Hootsuite's system. How Much Does Hootsuite Cost?This is often the most important thing businesses want to know, especially ones that are just starting out. In the case of Hootsuite, the answer is nothing; at least not to begin with. At the time of writing, they offer a free 30-day trial for a lot of their packages and, after that, the amount you pay depends on what kind of features you need. The most limited subscription is the professional package, which gives you access to the basic features, and costs £89 per month. From there, it goes up steadily for the more advanced features. A team subscription is £249 per month and a business subscription is £660 per month.   The prices shown here were accurate in the summer of 2024 and, depending on when you're reading this, they may have changed. As ever, it's important to assess exactly what features you need before you commit to any subscription. Make the most of the free trial so you know how Hootsuite's features work for you. Is Hootsuite Good For Small Businesses?Hootsuite's innovative features make it a safe bet for any business looking to have more control over its social media marketing. By consolidating functionality and grouping data into its all-in-one system, it can quickly become an invaluable tool for a business.  While it does offer features designed for large businesses with big media teams, it also offers simpler and, perhaps more importantly, cheaper alternatives to suit smaller businesses with less to worry about in terms of their social media. So, if you have a smaller business and want to keep on top of your channels, Hootsuite can provide you with the solutions you need. 

The Costs of Digital Marketing in 2024

What is Digital Marketing?Digital marketing, sometimes called digital advertising, can be defined simply as any marketing you do via digital means; through social media advertising, pay-per-click, or search engine optimisation.  Businesses all over the world in all kinds of industries utilise digital marketing. It offers opportunities to attract new customers and nurture long-standing customer relationships, giving businesses access to the digital spheres where consumers spend their time. Its benefits are obvious.  How Much Does Digital Marketing Cost?While digital marketing does offer limitless opportunities for your business to grow, it does come at a cost. Marketing businesses is one of the main ways that the big search engines and social media platforms make their money; their systems give businesses like yours access to the customers you want to engage with, and they often charge for this access. There is no definitive answer to the question, as the cost of digital marketing is essentially however much you choose to spend. There are ways of doing it cheaply, for example by only advertising a limited number of products or services on a limited number of platforms, and there is an opportunity to make digital marketing your primary focus, spending big budgets on multiple platforms.  There are also ways to use these platforms to market your business for free. Many businesses rely solely on free methods of digital marketing, and many of them can have success in doing so. However, the businesses that pay can jump the virtual queue, so that their business is the one that gets seen first. Popular Marketing PlatformsPopular digital advertising platforms include Facebook ads and Instagram ads, both of which are owned by the common parent company, Meta. They are two of the most used social media platforms in the world; each with user numbers in the billions. It's no surprise, then, that they're also very popular with businesses.  Many businesses choose to utilise these platforms to market their business. Furthermore, many of them choose to use the paid advertising options provided as a way of boosting their online presence. Both of them offer several ways to advertise your services and also ways in which to monitor your adverts.  One of the newer platforms to establish itself in a position of influence is TikTok, which has amassed a billion users since its launch. For this reason, many companies have flocked there too as its number of users ensures that target audiences are on TikTok. Like several other platforms, TikTok also offers scope for businesses to advertise to its users.  Different social media platforms will suit different businesses better, with platforms like Instagram and Pinterest being better for visually stimulating products and platforms like LinkedIn being better for more B2B-focused businesses. The best platform for your business, therefore, will depend on the nature of your business. 

Top Five Digital Marketing Tools

What is Social Media Marketing?Social media marketing is an essential part of any digital marketing strategy. It allows businesses to connect with their target audience, build relationships, and promote their products or services.  However, managing social media accounts can be time-consuming and challenging, especially for small businesses with limited resources. This is where social media tools can come in handy.The Best Social Media Tools for BusinessesSocial media tools can help businesses save time, increase efficiency, and improve their social media performance. They offer a variety of features, such as scheduling, analytics, and listening, making them an essential part of any digital marketing strategy. When choosing social media tools for your business, you need to consider your budget, social media platforms, features, and team size With this in mind, we've put together this list of five social media tools to consider for your business. How to Choose the Right Social Media Tools for Your BusinessWhen choosing social media tools for your business, there are a few things to keep in mind: Your budgetYour social media platformsYour team size Social media tools can range in price from free to hundreds of pounds per month, so you need to make sure you're choosing a tool that's affordable. You don't want to be paying for features that you don't need.  Equally, you don't want to choose a digital marketing platform that works best for a platform you don't really use, so you should carefully consider which platforms your business wants to use for its marketing and base your choice on that. The table below shows a general comparison of the four social media tools. The specific features and pricing may vary depending on the plan you choose.