What Is a Franking Machine?
Welcome to the ins and outs of franking machines, their benefits, and how you can get one to take your business to the next level.
Franking machines are pieces of equipment that streamline all of your postal needs.
Their built-in scales weigh your post and calculate the cost based on weight and distance using real-time Royal Mail rates.
Because they print a 2D barcode on your envelope or package instead of a stamp, you are given access to franking machine Royal Mail discounted rates, which could save you up to 34% on your postage costs.
Some machines can connect to the internet and charge your franking machine business account directly, saving you both time and money.
Think of your franking machine as a mini-post office you have on your premises, but without the long queues, overpriced stamps, and a group of menacing-looking teenagers loitering outside.
What Are the Benefits of Using a Franking Machine?
Franking machines aren't just there to replace the nice old lady who works at the post office; they can benefit your business in so many other ways.
Being able to save up to 34% on your postage costs is just the start of your savings.
Because everything is calculated with pinpoint precision via the built-in scales, you won't ever overpay for your post again.
No more time wasted in long post office queues now that everything is in-house.
Your stamping procedure is now fully automated, and some franking machines can stamp up to 300 letters per minute.
Improve Your Image
Each piece of mail can be stamped with your logo thanks to the customisability of your franking prints, which will enhance the way customers perceive you.
Help With Your Marketing
Customisable prints could also be personalised messages and promotions, offering you a new, unique marketing channel.
If direct mail is part of your existing strategy, eye-catching designs could make all the difference in whether the envelope is opened or thrown straight in the bin.
With franking machines, not only will you no longer have stamp books just laying about the office, but you will also be able to print unique barcodes for each piece of mail, which can help combat fraud.