Top 5 U.S. Digital Marketing Compared
Finding the best digital marketing agency doesn’t have to be hard. Our top 5 comparison makes
Top 5 U.S. Digital Marketing Compared
Finding the best digital marketing agency doesn’t have to be hard. Our top 5 comparison makes it easy to find your perfect match!
If you’re not taking advantage of digital marketing, that has to change today. With billions of daily Google searches and social media users, this is a huge audience that you cannot afford to overlook. That’s why it’s time to reach out to a digital advertising agency.
But with so many agencies out there, it can be difficult to know which one best suits your business. That’s why we’ve compared 5 leading U.S. agencies and how they can help take your business to the next level.
What is Digital Marketing?
Digital marketing is a method of advertising that uses digital platforms to sell products or services. These channels can include social media, search engines, email, websites, apps, mobile devices, and AI LLMs.
Digital marketing is the natural progression of marketing we’ve seen throughout history. Although billboards, radio, print, and television marketing still exist, as the internet began to take off and smartphones went from a luxury to an essential, these new platforms became more and more lucrative for businesses to take advantage of.
Now every time you scroll a social media app, open up your email inbox, or search for something on Google, you’re faced with ads all fighting for your attention.
What Are the Benefits of Digital Marketing?
Targeted Audience Reach
Unlike traditional forms of advertising, digital marketing allows you to deliver your message to highly targeted audiences. Demographics, job title, interests, location, and even intent can all be targeted to make sure you’re put in front of those most likely to take action. By aiming your ads at the right person at the right time, you can see your sales skyrocket and get the most return on investment possible.
Increased Brand Visibility & Awareness
By advertising on a range of different digital platforms, your brand’s visibility is expanding far beyond the reach of traditional channels. There are 8.5 billion Google searches each day, along with 2.1 billion daily Facebook users. All of which are huge markets you’re missing out on if you’re not on these platforms.
Measurable & Trackable Results
Tracking how successful traditional marketing campaigns are can be tricky. With digital marketing, you have a whole world of data at your fingertips. From website visits to completed sales and everything in between, it’s all there to be analyzed, allowing you to tweak strategy and drill down into what really works.
Cost-Effectiveness
Digital channels provide cost-effective marketing solutions that fit almost any budget. They are also flexible, allowing you to adjust or pause efforts in real time, reducing wasted spend and aligning budgets with growth goals. SEO campaigns require a bit of work to get them off the ground, but then it’s a low-maintenance way to continue to advertise, without pumping in more cash.
Higher Conversion Rates & Lead Generation
Did you know that online strategies average a 9.9% conversion rate compared to just 1.7% for traditional marketing campaigns? By offering multiple ways for your business to be found and personalized, data-driven interactions, you can guide your customers all the way through the sales process (or funnel, as we call it in the marketing world), improving conversion rate and turning clicks into loyal customers.
Enhanced Customer Engagement
Digital platforms allow you to build real-time, interactive relationships with your customers. Social media, email, WhatsApp, and website chat allow for instant responses to questions, feedback, or concerns. You can even personalize your ads and emails, helping to build a deeper connection with your customers.
Stronger Brand Loyalty & Relationships
The increased engagement allows you to strengthen customer relationships and boost brand loyalty. Email newsletters, social media updates, and targeted offers keep you fresh in customers’ minds, while demonstrating that you know exactly what they want. A well-executed content campaign helps to position you as an authority within your industry, building trust and making sure that when it’s time to buy, customers won’t think twice about picking you.
Flexibility & Scalability
Digital marketing offers unmatched flexibility, allowing campaigns to adapt quickly to shifts in customer behavior, market trends, or business goals. Unlike traditional channels, digital platforms make it simple to adjust, pause, or scale campaigns without major cost increases. The flexibility to adapt in real time makes it perfect for changing goals or budgets without sacrificing results.
Adaptability to Consumer Behavior
The market is constantly evolving, and if you don’t keep up, you’ll be left behind. By tracking KPIs and analyzing the wealth of data at your fingertips, you can quickly identify trends and future-proof your strategy to match these shifts.
Top 5 Agencies Compared: Our Verdict
Just before we get into our verdict, we need to clear something up. This isn’t going to be a ranking of who is the best agency out there. Think of it more as a comparison, so you can get an overview of each provider and what they can do for your business, to help you make an informed decision.
| Card Machine | Cost | Transaction Fee |
|---|---|---|
| Dojo Go | £20/mo (rental) | 1.4%-1.8% |
| Ingenico Desk 5000 | Available on request | Varies |
| Square Reader | £19 (excluding VAT) | 1.75% |
| Sumup Air | £39 (excluding VAT) | 1.69% |
| Verifone V200c | Available on request | Varies |
| Zettle Reader 2 | £29 (excluding VAT) | 1.75% |
- Pros
- AI & Search Visibility
- Digital Advertising
- Content Marketing
- Digital Intelligence
- Conversion
- Marketing Automation
- Commerce Platforms
First up, we have WebFX, a tech-focused agency that builds personalized strategies for clients with a strong focus on revenue growth and measurable results. They’ve generated over $10 billion in revenue and more than 24 million leads for their clients, as well as 1,312,500 page 1 rankings for their clients. With an emphasis on strong company values of positivity, creativity, and solutions orientation, this is an agency that can do it all.
Why Choose WebFX?
Wide Range of Services: As you can see from the table above, WebFX isn’t messing around. They offer a full selection of different types of digital marketing, so no matter your industry, size, or budget, they have something for you.
Proven Experience: Over the last five years, WebFX has generated over $10 billion in revenue for its clients. With numbers like that, they must be doing something right.
Dedicated Reporting Software: When you partner with WebFX, you will gain access to their dedicated, in-house reporting software, RevenueCloudFX. This clearly and simply shows all data and reports so you can see how your campaigns are performing.
Strong ROI: WebFX claims that they have an average ROI of 20%. So for every $1 you spend, you will earn $1.20.
Global Network: With offices across North America, Europe, Africa, and Asia, WebFX has an established global network, making it perfect if you operate abroad or have international expansion in your sights.
- Pros
- Paid search
- Paid social
- Organic search
- Content
- Marketing strategy
- Creative strategy
- Budget optimization
- Media management
Since 2020, Refine Labs has defined B2B demand generation, focusing on modernizing how companies go to market. They have worked with nearly 300 B2B companies, creating long-term relationships, putting their customers first, but most of all, driving meaningful results. If you’re a B2B organization, then you may have just found your perfect match.
Why Choose Refine Labs?
Three-Step Program: Refine Labs follows their tried and tested three-step program. Assess the situation. Implement change. Grow efficiently.
Transparent Pricing: All package details are clearly listed on their website, but with prices beginning at $20,000 per month, if you’re on a budget, maybe look elsewhere.
Proven Success: Refine Labs’ website is littered with stats and testimonials proving their expertise, including one partner seeing a staggering 64% increase in win rate while reducing their acquisition costs by 67%
Dedicated Team of Experts: Each package includes its own dedicated team. Depending on the tier you choose, you could have anyone from a senior designer all the way up to the director of demand generation as part of your team.
Free ROI Calculator: Use Refine Labs’ free online ROI calculator to quickly and easily project your revenue potential.
- Pros
- Content Marketing
- Conversion Rate Optimization
- Creative & Branding
- Website Development
- WordPress Development
- Email & SMS Marketing
- Reporting & Data Analytics
- Lifecycle Marketing
Ignite Visibility is a full-service digital marketing agency that provides a wide range of services tailored to industries from e-commerce and B2B to healthcare and home services. Known for its “high-touch” approach, Ignite emphasizes transparency, collaboration, and measurable results. Its culture is guided by I.G.N.I.T.E. (Innovate, Grow, Nurture, Inspire, Transparency, Empower), reflecting a commitment to innovation, client success, team growth, and community impact.
Why Choose Ignite Visibility?
Dedicated Support: Benefit from personalized support that includes a dedicated help desk, standing calls, and over 340 members of the Ignite community.
Elite Partnerships: Ignite’s success has led them to become % Google Partner, a Meta Premium Partner, and a TikTok Premium Partner. These partnerships set you up for success when advertising on these platforms.
Multi Location: With offices in California, Florida, and New York, no matter what time zone you’re in, help is just a phone call away.
Multi-Industry Expertise: Ignite Visibility has a strong portfolio of different businesses on its books. From B2B to franchises and industries that include medical, automotive, and financial services.
Flexible Offerings: No long-term contracts here. All deals are flexible, transparent, and don’t contain any hidden fees or require you to give up ownership of your assets.
- Pros
- SEO
- Google Ads
- Social Media Ads
- YouTube Ads
- Amazon
- Facebook Ads
- TikTok Ads
- Email mangement
The thing that sets Disruptive Advertising apart is its unwillingness to work with anyone they don’t believe can deliver authentic, breakthrough results. Combined with their mission to empower marketers to be authentic, aligning business goals with bespoke marketing strategies, and fostering win-win-win partnerships, Disruptive truly is a unique agency. If you meet their criteria, then you may have just found the perfect agency to take your business to the next level.
Why Choose Disruptive Advertising?
Dedicated Customer Base: Disruptive has over 90 clients that have partnered with them for 4+ years. A testament to the results they deliver.
Guaranteed Results: For qualifying brands, Disruptive guarantees measurable growth. If you don’t see any within the first 90 days, you get your money back, no questions asked.
Wide Range of Services: Disruptive’s services are wide-ranging, so no matter who you are or where your customers hang out, there’s something for you.
Exclusive Partnerships: You gain access to exclusive relationships in the marketing world, as well as content and community services. This includes collaboration with industry leaders, allowing you to learn from the best of the best.
High Customer Satisfaction: Their claim of being the #1 Most Reviewed Digital Marketing Agency is a bold one, but they’re right. They consistently hit top marks for reviews across Google, Facebook, G2, and Upcity.
Wpromote
Best for brands that want a smart strategy with creative and data working together
- Pros
- Paid Search
- Paid Social
- Programmatic
- Amazon & Retail Media
- Performance Creative
- CTV & Linear TV
And last but not least, we have Wpromote, a full-funnel marketing agency founded in 2001. Through their core values of Cultivate Curiosity, Build Connections, Act with Respect, Deliver Excellence, and Celebrate Success, they help businesses with all of their digital marketing needs. If you’re looking for a self-described “unfair advantage” against your competitors, we’d like to introduce you to Wpromote.
Why Choose Wpromote?
Strong Partnerships: With partnerships that include Google, Meta, Amazon, and Bing, you can get access to exclusive features, including new product features.
In-House Tech: Wpromote’s in-house Polaris IQ software can fuel growth on average by +30% year on year.
Proven Results: Their case study with Alleyoop proves they can walk the walk. 107% increase in Facebook revenue and a 53% increase in Facebook return on advertising spend is just one of their many successes.
Strong Client Portfolio: Wpromote has had a range of clients of all sizes and industries. These include big hitters like Adobe, QuickBooks, Samsung, Purina, and Whirlpool.
Industry Recognition: With a trophy cabinet that could make Tom Brady blush, Wpromote has won awards from top industry voices, including Search Engine Land, AdWeek, Google, and The Drum.
How to Choose the Right Agency For You
Transparent Reporting
Marketing comes with a lot of jargon that most people won’t understand, as well as complicated graphs and success metrics. A good agency should be willing to explain these to you in simple terms and educate you along the way.
You should also expect regular updates and meetings, and reports from your partner. Again, these reports shouldn’t contain any jargon like “CTR”, “CPA,” or “CPC.” It should be in plain English and show you exactly where your money is being spent and how it’s benefiting your business.
Graphs are your best friend in these situations. Whether it’s how many people are coming to your site, what ads are performing the best, or how many sales you’ve made, it can be a great way to easily translate performance data into something visual and easy to understand. If they’re unwilling to do this for you, it’s time to look for someone else.
Clear KPIs (Key Performance Indicators)
Before you sign up with any agency, you should first understand what exactly it is you’re looking to get out of advertising online. More sales, building a brand, expanding into new markets, whatever it is, make sure they’re able to do it.
Everything should stem from a meeting or meetings where you discuss your aims and they clearly outline how they’re going to accomplish them for you. Again, regular communication and simplistic explanations, especially in these early stages, are essential.
Experience in Your Niche
Just because they don’t have experience in your sector doesn’t mean you should turn and run. These things can be learned, and the raw marketing skills are what really matter. But if you work in a high-risk industry, especially healthcare, travel, or financial services, then finding someone who knows your niche and its unique challenges could be beneficial.
Specialist industry agencies have a deeper understanding and experience with your situation. These could be understanding your audience, how to beat your competition, or the unique regulatory challenges. Whatever it may be, this could give them the edge over more general firms.
If they have testimonials and case studies showcasing their successes in your industry, then you may have found your perfect match.
Using the Correct Channels for Your Customers
What works for you won’t work for someone else, and a good agency will know that. If you’re selling handmade candles in the shapes of cats, and they’re telling all about their “amazing LinkedIn strategy” they have planned, then leave immediately.
But if they’re looking at channels like TikTok, Instagram, and Pinterest, then it’s clear they have a better understanding of where your target audience is hanging out.
You don’t need to find an agency with experience in your niche. You DO need to find one that knows exactly where they’re going to advertise your business. If they don’t have a clue, you might as well just bet it all on black at the closest casino; at least then you have some chance of making a profit.
Price
How much are they charging you, and what are you getting for it? It’s best to shop around and compare pricing and see what they’re offering in those packages, especially if this is your first time and you don’t really know how much things should cost.
Qualifications and Testimonials
This is where you will really see if they can make good on the slick sales call they gave you, and they’re worth the price they’re charging. Checking sites like Trustpilot or their Google Reviews is a great way of gauging what customers, past and present, are saying about them. One or two bad reviews are to be expected, but if you notice the same problems mentioned multiple times, take these very seriously.
Also, check out what certifications they have. Google Partner status, Facebook Marketing Partner, certifications in platforms like HubSpot or SEMrush, or industry-related rewards are always good indicators of quality. Even better if they proudly show them off on their website.
How Can I Take Advantage of Digital Marketing?
There you have it, the best digital marketing in the U.S. compared. But before you go, there’s just one thing for us left to do: find one for your business!
Here at Commercial Experts, we’ve already helped countless U.S. businesses like yours find the best digital marketing firm for them, and we’d love for you to be next!
All you have to do is tap the button on this page and answer a few quick questions about your business. Then, based on your responses, you’ll receive a range of free digital marketing quotes tailored to meet your specific needs.
Don’t like what you see? No problem: this service is 100% no strings attached, so walk away with zero obligation to commit.
So what are you waiting for? Tap below and get comparing now!
FAQs
What are the benefits of hiring a digital marketing agency?
Agencies provide expert strategy, targeted campaigns, and measurable results. They save time, reduce wasted ad spend, and help maximize ROI through tailored marketing approaches across SEO, social media, paid ads, and more, all while giving you access to tools, analytics, and industry best practices.
How do I know if a digital marketing agency is trustworthy?
Check for transparent pricing, clear communication, client testimonials, and industry certifications like Google or Meta Partner status. Consistent positive reviews, case studies, and a willingness to explain strategy in plain English are key signs of a reliable and trustworthy agency.
What channels will a digital marketing agency use to promote my business?
Depending on your audience, an agency might use Google Ads, SEO, social media, content marketing, email, or influencer campaigns. A good agency will tailor their strategy to the platforms where your target customers are most active to drive the best results.
Which is the best digital marketing agency for my business?
The best agency depends on your goals, industry, and budget. For example, Refine Labs suits B2B leads, while WebFX offers full-service packages. Compare agencies based on services, pricing, past success, and industry experience to find the right fit for your specific business needs.
How can I get digital marketing services?
Just tap the button on this page below and answer a few quick questions. Then, based on your responses, you’ll be matched with a range of leading digital marketing agencies. This is a totally free service, with no obligation to commit, so get comparing now!
